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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

Brands 275
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Your Brand Is A Learning Space

Twist Image

While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. Leveraging a website as a simple repository for this information is not the answer, either. big box retail.

Brands 40
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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.” Here is a repository of case studies (with results, where available) that can be filtered by Business Size, Objective, Industry, Product, and Region. Global Ecommerce Market -– Facebook for Ecommerce Industries. Lead Ads Playbook.

Curation 167
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How the Pin Collective Could Reinvent Pinterest for Brands

Ignite Social Media

At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas. Given Pinteret’s status as a top traffic driver for retailers , this new approach could be a very powerful thing.

Brands 153
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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

Treat trends as your own personal idea repository. Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. Hopping on the wrong trend will often make your brand look worse than if you’d done nothing at all. You’ll know the right one when you see it. Teach them something new. Tell them a story.

B2B 97
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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

I would start with your superfans or those who are interacting with you on social and see if those folks would be a good fit, and you can even turn to your employees or retail partners if it makes sense. . Consider: Do they fit your brand values? Who is their following? Do they speak to the audience or personas you’re targeting? .

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How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

In the worksheet named “Content Repository” in our downloadable template you have space to enter all your content ideas and assign authors before transferring them to the content calendar proper. for retailers, Christmas, or for accountants, the end of the Tax Year). Using Your Content Calendar Template.

Template 168