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Free white paper: key trends of 2013

Sherrilynne Starkie

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Presents (Photo credit: Wysz). Related articles.

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Metrics 268
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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Go through one step at a time.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

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The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. Here I will attempt to bring out some key highlights from the report. Only 19% reported using a social media management platform in 2011.

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Do lead forms actually work?

Sherrilynne Starkie

I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? I recently ran a poll of my Facebook Group members about online forms. Half of respondents said they’d done so in the last six months. Sixteen per cent had done so in the last month.

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How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

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