Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Again, you can download the free executive summary or purchase the full report to get all the details. That leaves only 20% of the market left to fight over. Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

FEBRUARY 10, 2013

Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Also, the study discovered 86 percent of employers reported a positive online reputation factors into their hiring decisions. companies examined the search-engine results of prospective hires.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 24, 2011

Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. A free trial is available. A slick, easy to use social media monitoring and alerts tool.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 20, 2011

Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. It’s no longer necessary (or at least not as necessary as it once was) to spend thousands of dollars on analyst research reports to find out what your competitors are up to.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 2, 2013

21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. 20% of respondents working with agencies for PPC report being highly satisfied with their program’s performance, compared to 15% who manage pay-per-click programs in-house.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. Share this on Bebo. Share this on Facebook.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

AUGUST 23, 2010

She reports on the revenue achieved, social media strategies used and measurement systems employed for tracking. eMarketer reports that while marketing pros generally agree that quantifying the benefit of social media marketing is important, they are split on whether it is possible. Social Media ROI…Maybe.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 21, 2021

More than 50% of consumers report that they receive unnecessary marketing emails. More than half of those surveyed in a recent study say they think personalization is valuable, and a large number like to shop in stores that offer personalized marketing recommendations. Personalization is a huge draw.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

MARCH 15, 2016

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective.

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Don’t create a business Facebook page without checking out this report. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 4, 2014

Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.” Are brands moving away from trying to quantify the ROI of social media marketing? …of course you can!

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

JANUARY 24, 2017

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Tweroid can produce reports that reveals the best days and times to tweet based on your followers activity.” Analyze, classify, report and share your terms or hashtags on Twitter. 8 ) Twilert.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent. Find out in this report. How much are you worth? by eMarketer.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. Make sure that social media efforts are sustainable.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MARCH 25, 2015

” Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios. Andy Crestodina reports on findings from the Department of Blogger Labor Survey , which asked 11 questions of more than 1,000 bloggers. Among the results: 37% of bloggers spend, on average, 1-2 hours writing each post.

Survey 100

Survey Blogger Influencer Engineering 100

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., B2Bs Tap Social to Boost Search by eMarketer.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

MARCH 21, 2012

Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users. LinkedIn Adds Job Title, Company Names To Text Ad Targeting by MediaPost Online Media Daily.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Information scarcity has been replace by information overload. Image credit: leaderswest Digital Marketing Journal. by Social PR Chat.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. How do we demonstrate the ROI of social efforts? Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

MAY 23, 2017

Interactive infographics and whitepapers, online polls and surveys, contests, and online calculators are only some of the ways in which B2B brands can incorporate interactive content in their digital marketing strategy and drive engagement among their audience. Make customers your brand champions: Customer testimonials.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

APRIL 23, 2013

Ardath Albee reveals three key attributes that technology buyers value in marketing content, including freshness: “58% (of technology buyers in a UBM TechWeb survey) said they wanted content that was timely and current (while) only 11% said they’d consider content more than 18 moths old.”

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Their free reports are a great starting point and definitely worth using. Social media monitoring is vital for virtually every B2B or B2C brand.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

SEPTEMBER 19, 2012

Matt Creamer reports on data showing that the most engaging brand content is generally, well, content closely related to the brand. Attempts to “humanize” the brand through off-topic surveys, questions, and recommendations don’t increase “likes” or grow a brand’s following.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

FEBRUARY 10, 2015

” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. the most influential types of content across both the awareness and evaluation phases of the buying journey are third-party validated research reports and studies. MediaPost ). FierceCMO ). FierceCMO ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 10, 2019

Survey your customers: When entering a new market or launching a new product, you may not have a clear picture of who your target audience is. The best way to find out more about your target audience is by surveying your existing customers (who may be prospects) or a list of likely prospects.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

MARCH 31, 2015

Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year. Two Guides to Business Blogging Benefits. Why the Company Blog is More Important Than You Think by Business2Community. 10 Unbelievable Statistics to Sell Your Boss on Business Blogging by WebQuacker.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 5, 2016

Surveys suggest that many marketers are uncertain of the effect of content marketing. most useful right before making a decision, reports Ayaz Nanji. this week’s chart, we look at data from a survey of 542 U.S. Podcasting has enjoyed a media blitz of late, reports Dorie Clark. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Reports can be white-labeled. 20: The Four Best Online Survey Tools. #21: 17: The 20 Best SEO Rank Tracker Tools. #18:

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

MAY 2, 2017

An all-in-one reporting platform for agencies that enables clients teams to report on all aspects of SEO (keyword rank tracking, backlink monitoring, technical SEO); social media presence and engagement; PPC analytics; and marketing campaigns, through a customized, branded dashboard portal for each client. . #16: .” — Oktopost.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

APRIL 6, 2017

Manage leads, contacts, and partners; track project activity and progress; auto-detect social media profiles for contacts; analyze results in dashboards and reports; and integrate with email, file sharing, accounting and other business apps. 20: The Four Best Online Survey Tools. #21: Google Review Count: 149.

Social CRM 195

Social CRM Tools Sample Samples 195

Webbiquity SMM

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. More than 1.5 are shared on Facebook daily.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MARCH 27, 2017

Identify influencers, collaborate as a team, and build actionable reports. Monitor brand mentions, keywords, and hashtags; schedule and publish updates across social accounts and networks; measure and report on all activities; run social media contests, quizzes and promotions; and benchmark performance against competitors.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

JUNE 8, 2011

See the 2011 Online Newsroom Survey (PDF) from TekGroup for more guidance here. The ultimate online newsroom can simultaneously provide far more information and yet give each reporter exactly what he or she is looking for. News releases should always be in HTML format for searchability.

Press Release 200

Press Release scribd Vimeo How To 200