Waxing UnLyrical

article thumbnail

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

article thumbnail

A Double Dose of #measurePR

Waxing UnLyrical

Some of his nuggets: On explaining “confidence interval&# or “margin of error&# (terms we see often, and sometimes get wrong), Steve said it’s “the plus-or-minus figure reported in newspaper opinion poll results.&# For example, “about 15% of Americans not online, so online surveys cannot include them.&#.

Klout 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Finding annual campus bird surveys from 1965 and 1966, science teacher Karen Smith felt inspired to bring back the spring tradition. Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. In a similar fashion, feature a compelling moment in your pitch. Image: Olu Eletu via Unsplash, CC Zero.

article thumbnail

Why I’m Not Renewing My PRWeek Subscription

Waxing UnLyrical

Over and above this, I was told: Renewing your PRWeek subscription will ensure you continue to receive all the latest industry news, surveys, and special reports. When it comes to creating surveys that are applicable to their business prospects, they almost never do it. The truth is. Now, what’s on the flip side?

Directory 180
article thumbnail

How Much do Senior Pros Care About Using Social Media? Not Much

Waxing UnLyrical

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. Yet more than half of all respondents reported that they believe ‘satisfying clients and/or employers’ (55%) is the clearest demonstration of professionalism in public relations. This time it’s the U.K.’s PR leaders in the U.S.

article thumbnail

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Online surveys. We sift through reports like we’re mining for gold. With that perspective, we framed the report as a peer review to identify current trends and best practices. We didn’t want to talk to everyone in the industry since this wasn’t a survey. Guest Post by Kristie Aylett. Dashboards. What do they post?

article thumbnail

Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

Specifically: “The report seeks to show how a giving day contest impacts a metropolitan area’s nonprofit community. 96% of surveyed donors said they’d give more money in the future to participating nonprofits. 58% of the nonprofits recruited new donors.

Eventful 154