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Big Business Facing A Big Problem With Social Media

Firebelly

Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results. Many mega brands are finding out just how difficult it is to develop a successful social media strategy.

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Setting Facebook Community Expectations

Firebelly

According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. Setting expectations is the corner stone of any successful Facebook community.

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Community Manager Appreciation Day: 5 Must-Reads

Firebelly

The 2012 Community Manager Report [INFOGRAPHIC]. By Jason Keath Last year, Social Fresh launched our first Community Manager report. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day.