Facebook Fans Mean Business (And Are More Likely to Buy)
Firebelly
MARCH 17, 2010
This report from Chadwick Martin Bailey and iModerate also explored why people become fans in the first place. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend.
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