Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. So in our latest Social Intelligence report , Networked Insights set out to analyze the social media conversation surrounding the Season 4 premiere of HBO’s hit series True Blood.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

FEBRUARY 27, 2013

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

MAY 23, 2012

Social data offers a way out of the conundrum. As consumers offer opinions, expose their likes and dislikes, and express emotions and sentiment online, they produce a treasure trove of intelligence that can be translated into wisdom with the right methodology and technology. Related posts: There is NO Passive Marketing with Social!

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

MAY 4, 2011

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data. Data with such low confidence is a poor foundation for sentiment analysis.

Sentiment 242

Sentiment Analysis Statistics Data 242

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I looked at dozens of dashboards, and reams of reports. They have staff to pull monthly reports and do what they are calling “Insights analytics&#.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275