The Realtime Report

AUGUST 8, 2012

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Eighty percent of survey respondents reported using social technologies in one or more areas of business, including marketing, employee collaboration, customer service and support and sales. What do you think?

ROI 191

ROI Mzinga Analytics Social Media 191

Sherrilynne Starkie

DECEMBER 13, 2019

In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. Other key findings: 27% reported social media was a core element of communications strategies. Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR.

Social Media 195

Social Media Skills Survey ROI 195

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Ready to jump in?

Report 111

Report Data Social Media Research 111

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Promote white papers / eBooks / reports for lead generation. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 129

Marketing How To Sample Samples 129

Mindjumpers

MARCH 22, 2012

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

The Realtime Report

MARCH 24, 2014

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers?

Survey 177

Survey Marketing ROI Statistics 177

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity. Under the Disco Ball.

Influencer 237

Influencer Authentication Survey ROI 237

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 120

Strategy Brands UGC Marketing 120

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 92

Buy Curation Statistics Survey 92

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Exposure vs. ROI.

Report 191

Report Social Media B2B Newsvine 191

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Tagger helps with this.

Influencer 104

Influencer Marketing Collaboration ROI 104

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Mobile App Report found that 78 percent of social media time is spent on mobile devices.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

SEPTEMBER 25, 2012

Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of. Click to read more »

ROI 140

ROI Social Media Research Survey 140

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 100

Influencer Brands Collaboration Authentication 100

Proactive Report

NOVEMBER 16, 2010

So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. Could this perhaps be the reason companies complain about the lack of social media ROI? You can download the survey here. 75 percent did not know where their most valuable customers are talking about them.

ROI 87

ROI Social Media Netvibes Survey 87

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. 137 responded to the survey.

Study 285

Study Social Media Survey Conference 285

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Marketing 158

Marketing Software ROI Comparison 158

Proactive Report

JUNE 5, 2011

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.

ROI 82

ROI Social Media Metrics Survey 82

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Try new things, report on what works, rinse, repeat. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. The goal is to use the insights learned from data analysis to inform decisions that will improve the customer experience and increase ROI. Powerful analytics platform for in-depth insights.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Leverage native YouTube analytics to help you analyze your tests.

Conversation 88

Conversation Video Tips Embedding 88

Bill Hartzer

DECEMBER 27, 2010

The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. Reports are provided in PDF, Adobe Acrobat, format. – But the ROI on this effort is still squishy at best. Well, almost.

Research 113

Research Report Cymfony Social Media 113

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 142

Buy Brands Survey Apparel 142

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. There are reports to make and meetings to attend. Develop ROI measurement metrics that can reveal more information than standard options.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Harp Interactive

MARCH 31, 2010

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. SocialToo : Creates social surveys and manage Twitter Follower. Brings daily comprehensive reports right to your inbox with stats on follows and unfollows.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible.

ROI 40

ROI Social Media Analytics Cost 40

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Guest post by Brandon Brown.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

MAY 15, 2023

These branches are technically separate entities, although they must report back to the parent organization, pay licensing fees, and follow the brand’s established practices. Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

JULY 8, 2020

The more integrated you are, the more ROI you’ll see. When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Proactive Report

NOVEMBER 21, 2012

A new survey of 44 global PR firms revealed that 82% want a standard measurement tool and that measuring ROI is the number of barrier to using social media.

ROI 60

ROI Social Media Survey Tools 60

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198