Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. Survey Methodology. This survey was conducted online within the U.S.

Survey 103

Survey Company Social Media Sample 103

Social Media Strategies Summit

AUGUST 28, 2019

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Retail giant Alibaba opened a physical “ FashionAI ” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence.

Examples 200

Examples Marketing Retail Automotive 200

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149

Apple GPS Retail Wireless 149

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Survey Influencer Buy 140

Pixlee

DECEMBER 15, 2020

56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Retail Trends. With ages ranging from 8-23 years old, many members of this generation have some portion of their parent’s money to spend on retail items. Gen Z currently has the spending power of $143 billion.

Trends 67

Trends Retail Marketing Survey 67

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 104

Sentiment Analysis Patterns Price 104

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. To be really good at public relations, you have to be able to figure out how a given message can be conveyed, through a reporter, to reach the ultimate goal.

Influencer 229

Influencer Campaign Retail Survey 229

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 127

Review Brands How To Analysis 127

Later

JUNE 19, 2020

Facebook’s new report on the State of Small Business does just that. Based on a survey of 86,000 owners, managers, and workers in companies across the US with fewer than 500 employees, the report paints a clear picture of the challenges that small businesses are facing. .

Small Business 77

Small Business How To Survey Report 77

SocMed Sean

FEBRUARY 24, 2022

Time Magazine reports that even with Zuckerberg’s loud enthusiasm of general regulations, the lack of specific provisions diminishes any impact. As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment.

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Ignite Social Media

APRIL 17, 2020

This could somewhat shift the dollars going to large brand retailers over to smaller retailers. This week Houseparty, another video chat app, reported a 70x increase in downloads leading to 50 million new users during the pandemic. Increased Ad Spending. Personal Communication.

Social Media 106

Social Media Marketing Retail Energy 106

Bill Hartzer

DECEMBER 27, 2010

The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. Reports are provided in PDF, Adobe Acrobat, format. Well, almost. And, before downloading, you must agree to their terms.

Research 113

Research Report Cymfony Social Media 113

The Realtime Report

OCTOBER 23, 2012

Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users. Which site has a greater percentage of users engaging with brands?

Buy 194

Buy Retail Survey Social Networking 194

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142

Strategy Metrics Hubspot Retail 142

Hootsuite

FEBRUARY 4, 2020

According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

Instagram 145

Instagram Social Media Marketing Survey 145

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Are you thinking about getting into Instagram eCommerce? Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Close to 1 in 2 people have reported looking up new brands, products or services on Instagram. If you’re a retailer, you can use the hashtag #blackfridayshopping or #blackfridaydeals to reach people who are looking for bargains. Try selling directly on social media. Get weird with it.

Strategy 101

Strategy Discount Marketing Retail 101

Idaconcpts

FEBRUARY 23, 2013

In the same report, eMarketer indicates that sales in North America grew 13.9% If you are an online retailer, these are very exciting news. From the SU Systems’s survey above, you can see that attracting more buyers to site is one of the two top leading challenges of worldwide online retailers. billion this 2013.

Retail 126

Retail Survey Sites Report 126

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. EeCommerce E-commerce is one method for consumers to buy and sell goods in retail.

Platform 91

Platform Engagement Loyalty API 91

Visually SM

MARCH 4, 2015

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%. Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

Team 124

Team Questions Retail Marketing 124

Hootsuite

JULY 21, 2022

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

NOVEMBER 30, 2023

You could also survey and ask your customers what other brands they considered when making a similar purchase. Also, look at the channels they use to distribute their products, such as retail stores, online marketplaces or direct-to-consumer sales. Also follow social media hashtags related to your product or service.

Analysis 105

Analysis Sentiment Marketing How To 105

The Realtime Report

MARCH 8, 2017

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. Influenster, a product discovery and reviews platform, surveyed 11,266 women consumers in the US to find out how they shop and how they use product reviews to make their purchase decisions.

Review 70

Review Instant Messaging Survey Sample 70

Twist Image

AUGUST 16, 2012

On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. online survey. one more thing: the greed of marketers.

Avatar 99

Avatar Retail Survey Discount 99

Sprout Social

FEBRUARY 18, 2020

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. You’re not able to listen without doing the monitoring. Are your efforts paying off?

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. Careers in social demand reporting skills and executive support. Download the Sprout Social Index™.

Skills 133

Skills Class Data Team 133

Visually SM

MARCH 4, 2015

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%. Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

Team 100

Team Questions Retail Marketing 100

The Realtime Report

MARCH 25, 2014

Are you surprised that social media websites ranked so low among the industries surveyed? Specialty Retail Stores 79. Internet Retail 78. Hotels also show a disparity, ranked at 84 for website satisfaction but only at 77 for overall customer satisfaction. Apparel, Athletic Shoes (combined) 81. Airlines 80. Internet Brokerage 80.

Sites 177

Sites Social Media Insurance Airlines 177

Twist Image

FEBRUARY 15, 2013

According to the report above (and just about every person you speak to who is an Amazon consumer), we love them for it. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. compare prices among retailers, the survey says.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%). They report issues.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. Over half (54%) of marketers report seeing more internal and external communications about DEI programs. But only 21% of marketers report that their company has an established DEI team or program.

Social Media 117

Social Media Team Groups Groups 117