Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Updates to Instagram times to post.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. How are people responding to a campaign? Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????

Retail 104

Retail Trends Fashion Marketing 104

Keyhole.co

JULY 31, 2023

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

MAY 4, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. What is social commerce? Social commerce is the buying and selling of goods or services directly within a social media platform. Social media usage is booming.

Retail 139

Retail Instagram Buy Social Media 139

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. Image Source Analytics from Keynote’s social listening feature is vital in this quest. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. on social media. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence.

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Throughout quarantine, social gave brands a direct line to their customers.

Strategy 133

Strategy Retail Marketing How To 133

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. In this article, you’ll learn the ins and outs of conversational AI, and why it should be the next tool you add to your team’s digital toolbox for social media and beyond.

Conversation 78

Conversation FAQ Sentiment Banking 78

Pixlee

MAY 21, 2020

Public Social Feeds Matter Now More than Ever. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. As it turns out, that strategy is working very well for brands like Kirkland’s, who have seen tremendous growth on their social channels since lockdown occurred.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Gain competitive intelligence Review analytics also provides you with insights on competitor brands, from how your competitors’ social posts are faring, to how you compare on customer satisfaction benchmarks.

Review 127

Review Brands How To Analysis 127

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

Examples 133

Examples Tips Patterns Instagram 133

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JULY 14, 2016

Today we’re excited to introduce the Tag Report. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. The new Tag Report provides a summary of messages tagged from Compose and in the Smart Inbox. How to Use the Tag Report.

Report 40

Report Sentiment Metrics Patterns 40

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Fridays at 9 a.m.,

Tourism 108

Tourism Travel Education Engagement 108

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together.

Strategy 142

Strategy Metrics Hubspot Retail 142

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result? .”

Mobile 149

Mobile Team Retail Journal 149

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Bestseller is the best retail chatbot example for customer service in bulk. Delight your customers and improve conversion rates.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. Here's our detailed DMV foliage report: [link].

Travel 121

Travel Sports Exercises Sentiment 121

Sprout Social

APRIL 26, 2022

Externally this can be through social media, media appearances, investor calls and more. According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Now continue to prove the impact of your efforts by reporting on returns.

Strategy 86

Strategy How To Training ROI 86

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Social media doesn’t just move markets on its own.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

Retail 98

Retail Social Media UGC How To 98

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Use social listening. Another way of sourcing content ideas is to use social listening. Utilizing a listening tool like the feature that Sprout Social offers helps you sort through the noise.

Content 144

Content Meeting Process Sentiment 144

Pixlee

SEPTEMBER 29, 2020

Social media engagement including liking, sharing, and commenting on posts. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. 1 Likes, Comments, and Shares on Social Media Platforms. billion people use social media worldwide. billion by 2025.

Engagement 90

Engagement How To Metrics Loyalty 90

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Social Mentions. And as with “likes,” if competitors are getting significantly more social mentions than your brand, you need to investigate why.

Metrics 195

Metrics Marketing Class ROI 195

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Welcome to the Matrix/Minority Report. They are focussing on the DATA behind social media. SMH big data social media. Social Media Trained the Matrix (Big Data). Scary, illuminating, real.

Data 40

Data Social Media Insurance Training 40

Sprout Social

OCTOBER 22, 2019

Just enter their social media handle and the tool will generate a comprehensive audit report of their account. One of the best ways to understand your Instagram target audience is through social listening. This is exactly where you can make the most of Sprout’s social media monitoring tools.

Instagram 96

Instagram How To Hashtag Influencer 96

Sprout Social

DECEMBER 6, 2019

Before Social Media Lead Brittany Sheppard joined the team at prAna , the brand hadn’t invested much in the way of its social presence. When I think of the state of social before I got to prAna, I very much think of the wild, wild West,” Brittany said. When Brittany first started, social was not involved in WIP meetings.

Strategy 60

Strategy Team Meeting Collaboration 60

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots.

Retail 97

Retail FAQ How To Survey 97