Dave Fleet

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. One put me onto another global client, in a more senior role, over in England.

Team 150
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. One put me onto another global client, in a more senior role, over in England.

Team 34
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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. The report doesn’t actually give any detail as to the form the data that was used took. Where to begin? No detail in the methodology.