Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JANUARY 9, 2020

The Motley Fool is reporting that Instagram ads are now a significant source of revenue for Facebook, generating an estimated 20 per cent of the company’s total in 2019. That number should climb even higher in 2020, as Facebook continues to improve Stories ads. These are heavily weighted toward Instagram.

Instagram 195

Instagram Report Features Engagement 195

Sherrilynne Starkie

SEPTEMBER 2, 2018

Here are six rules for building positive relationships with reporters and news professionals that will help in landing quality editorial coverage. . Work for the reporter. Angle your stories to suit the needs of each reporter. Deal honestly. Be accurate, helpful and have integrity in all your dealings. Meet their deadlines.

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

MAY 30, 2018

Actions include lawsuits, updated policies, reporting tools, educational resources and a partners program. Sherrilynne Starkie. followers . Top Five: Social Networks Take Action on Politics. Listly by Sherrilynne Starkie. Four changes to make on the redesigned LinkedIn profile. May 30, 2018.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

JANUARY 28, 2019

The media are reporting on it. He takes a pot shot at the media for reporting that Facebook sells user data, a claim he disputes. “We We don’t sell people’s data, even though it’s often reported that we do.”. Often when someone has a PR problem, they call people like me to help them fix it. People are talking about it online.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

DECEMBER 3, 2010

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Report 290

Report Social Media 290

Sherrilynne Starkie

DECEMBER 31, 2014

This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. The report outlines what ‘content’ means in this context. For those of us who work in the trade, this report has few earth-shattering insights.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

OCTOBER 25, 2018

Three new, independent research reports indicate that Facebook is successfully tackling the fake news problem. Using different methodologies and definitions of false news, all three reports find that the overall volume of false news on Facebook is trending downward. . — SS.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

DECEMBER 13, 2019

Other key findings: 27% reported social media was a core element of communications strategies. Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable.

Social Media 195

Social Media Skills Survey ROI 195

Sherrilynne Starkie

AUGUST 8, 2018

Three new features in Google’s Data Studio make analysis and reporting easier. Report Gallery provides easy-to-use templates for informative reports. Google launches three new ways to tell data stories. Explorer cuts time in poring over data. Blending gathers and visualizes data from multiple sources.

API 150

API YouTube Data News 150

Sherrilynne Starkie

OCTOBER 28, 2012

Additional information is available in the Gartner report “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks” The report is available on Gartner’s web site. HAT TIP: For Immediate Release, The Hobson and Holtz Report. Related posts: Users flee MySpace. Map your LinkedIn contacts.

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

JUNE 29, 2013

Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Facebook would not confirm the reports at the time. Facebook would not confirm the reports at the time.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

JANUARY 26, 2013

Politicians “only interested in doing the right thing”, reports politician,” wrote one commenter. The reader comments on Page’s story are more telling: “Second hand car sales men and women are “swell people”, according to second hand car sales men and women.

Study 370

Study Journal Reputation Report 370

Sherrilynne Starkie

JUNE 27, 2018

QueryClick’s “CMO Performance Report 2018” is a survey of 150 CMOs for large companies and the results could point to a larger trend. Sherrilynne Starkie. followers . Top Five: Major Ad overhaul at Google. Listly by Sherrilynne Starkie. Follow List. Embed List. Google shelves Adwords. Introduces Google Ads.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

APRIL 27, 2010

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Company 186

Company Report Social Media 186

Sherrilynne Starkie

APRIL 13, 2018

You can get the full report here. People are demanding transparency and accountabilty of their news sources (and count Facebook among them). But they’ll have to be willing to pay for news if we are going to head off the bleak future predicted in this survey. The post Fake news: Can you tell the difference?

News 230

News Survey Journal Influencer 230

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Sherrilynne Starkie. followers . Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie. Facebook, Google, CES, BBC all make this week's list of top social media must-knows.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

AUGUST 29, 2018

Google to provide training to support journalists’ election reporting. The Google News Initiative is partnering with the Society of Professional Journalists Training Program in workshops designed to support journalists in reporting the upcoming US mid-term elections.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

MAY 9, 2018

Google is rolling out an all new Google News, which uses the best of artificial intelligence to find the best of human intelligence—the great reporting done by journalists around the globe. Sherrilynne Starkie. followers . Top Five Social Media Must Knows: The new Google News. Listly by Sherrilynne Starkie. Follow List. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

JUNE 29, 2018

Users are encouraged to report fake news. Page admins will also be notified. Supporting users in learning. Facebook Canada is working with MediaSmarts to improve media literacy with Reality Check. Learn more here. The post Facebook’s fake news battle in Canada appeared first on Sherrilynne Starkie.

News 210

News Notification Collaboration Review 210

Sherrilynne Starkie

JANUARY 4, 2018

Sherrilynne Starkie. followers . Top Five: Facebook continues towards world domination. Listly by Sherrilynne Starkie. Happy New Year! Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter.

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

JANUARY 29, 2018

Storytelling is important when it comes to creating reports that paint a picture of the story being told in the numbers. Understanding how people use language and the basics of syntax, phonetics and semantics all come into play. Understanding human behavior and relationships is helpful in interpreting how and why people act, think and feel.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

FEBRUARY 1, 2018

Sherrilynne Starkie. followers . Top Five: WhatsApp launches app for business. Listly by Sherrilynne Starkie. Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Find out more here. Follow List. Embed List. WhatsApp launches app for business. Feb 01, 2018.

API 207

API HootSuite Statistics Instagram 207

Sherrilynne Starkie

JULY 28, 2013

The beleaguered senator from Prince Edward Island was rendered as a two-and-a-half-storey blow-up doll for the Canadian Taxpayers Federation’s campaign to hold a referendum on the fate of the upper chamber,” reported the CP wire service in a story that ran in newspapers and on news websites coast to coast.

Wikipedia 321

Wikipedia How To Fashion News 321

Sherrilynne Starkie

MARCH 1, 2018

Meeting and reporting ad KPIs. Selecting and using Facebook advertising objectives. Managing, creating and purchasing Facebook ads. Targeting audiences for maximum impact. Improving performance and delivery via the ad auction. Understanding and testing the Facebook Pixel and SDK. Leveraging consumer insights and the product catalog.

Badge 191

Badge Facebook Compete Training 191

Sherrilynne Starkie

MAY 2, 2018

Sherrilynne Starkie. followers . Changes to social networks come fast and furious. Listly by Sherrilynne Starkie. When it comes to social media, the changes keep coming fast and furious. This week we see innovations for brands, advertisers and agencies.

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

MAY 6, 2019

I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? I recently ran a poll of my Facebook Group members about online forms. Half of respondents said they’d done so in the last six months. Sixteen per cent had done so in the last month.

Trends 150

Trends Groups Groups Campaign 150

Sherrilynne Starkie

DECEMBER 3, 2017

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. Sherrilynne Starkie. followers . Top five: Messaging gets a lot more engaging. Listly by Sherrilynne Starkie. News from Google, SnapChat, Facebook and Instagram. New tools, features and functions in major social media platforms.

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

JUNE 30, 2015

The Ottawa Citizen’s reporting style is on often seen as being funny, quirky and edgy, but it looks like this government-town newspaper has discovered the art of click baiting. Who would expect this from a Citizen weather report? And why not? The narrative is snappy and interesting. Not bad, not good, just average.

Advertising 150

Advertising Report Cost Feed 150

Sherrilynne Starkie

AUGUST 17, 2013

Yes, I know, I’ve been spoiled by the BBC which does a pretty good job of TV news, but with a 20-year career in the media industry, I have a solid understanding of how news rooms operate, the skills and talents of news professionals and the actual business of reporting the news. I think Canada’s TV news can do better.

News 271

News Wikipedia Analysis Industry 271

Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Presents (Photo credit: Wysz).

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

NOVEMBER 7, 2013

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. I was asked to speak at the UA Canada national conference in St John’s Newfoundland a few months ago.

Conference 218

Conference Content Video Marketing 218

Sherrilynne Starkie

JANUARY 11, 2013

When we read a newspaper article or watch a story on the TV news we expect that the reporting to come from a solid base of ethical journalism. We trust that the information is accurate and the report is fair and balanced and done without conflict of interest. Trusting bloggers as journalists.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Sherrilynne Starkie. followers . Top five: New features tools and services from the ‘Big Three’ (plus Pinterest). Listly by Sherrilynne Starkie.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

NOVEMBER 9, 2013

Following a week from hell for the man, his family and the people of Toronto, the media is now reporting that Ford is ready at least to take some time off to get help. Ford continues to ignore calls to step down and is determined to run again for mayor in the next election. This could be a winning strategy.

Strategy 373

Strategy Wikipedia Reputation Consultant 373

Sherrilynne Starkie

NOVEMBER 18, 2017

Seventeen countries say that fake news has played an important role in recent elections, according to a report from Freedom House. Its pure propaganda published online with the deliberate purpose of spreading misinformation. Photo by Jon Tyson on Unsplash. And it’s a big problem. The implications for democracy are clear.

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

MARCH 26, 2018

Sherrilynne Starkie. followers . Top Five: social networks push new shopping features. Listly by Sherrilynne Starkie. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Follow List. Embed List. LinkedIn now lets you ask for a referral.

Social Networking 186

Social Networking Features Retail LinkedIn 186