Direct Marketing Observations

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. And now Facebook has created Deals … What has Twitter done ?

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Protecting Children from Social Media

Direct Marketing Observations

Though the above graphic refers to adults, children are not too far off from this model. This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Tweet on Twitter. Create a blog on WordPress. Comment on any blog anywhere. Create a song. Share music.

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This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

Some individuals “get” Twitter or other tools and will figure out how to make them work best to solve their unique business challenges. If customers feel a connection, they will patronize that local company whether they follow them on Twitter or not. So where does that leave companies? Right now it depends on their leaders.

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This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Direct Marketing Observations

By this, I refer to the typical order of developing product, inserting the supply chain, managing distribution, creating point of sale campaigns and attracting consumers. The twitter based chat will take place on Tuesday 02/02/2010 at noon EST. To participate follow #sm45 on your favorite Twitter client or on our live site.

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Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

Often times reading Twitter feeds can seem almost post-apocalyptic. Fun fact, we used to refer to the World Wide Web with the same disdain. never fear, there’s always Twitter. never fear, there’s always Twitter. A vast wasteland of nothing. You scroll through your feed and you see nothing redeeming.

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it? 18) This pretty sweet image tagging tool from Tangelo was another one of those “this is cool but will people use it type of applications&#.

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The relationship viewed as transactional

Direct Marketing Observations

Following that admission, Shel Israel and I had an exchange on Twitter that started with this from Shell… At which point I said: @ shelisrael Agree. I know I’m pigeonholing here but millenials have a different notion of what privacy is or should be. Mark Zuckerberg comes from a different place, he operates in a different space.

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