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Online Reputation Management Guide for 2015

Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

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Referral marketing: What it is and how to use it successfully

Sprout Social

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers.

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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Very few even have a reliable and stable reputation to know what we’re actually getting. Base Prompt (system message) This is where you give the bot some basic instructions on how you want it to behave. An example of this I’ve seen with these bots is that they often reference articles and links that don’t exist.

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What is brand monitoring and why is it important?

Sprout Social

Reputation and crisis management. Monitoring your brand can help you stay on top of your reputation and handle customer issues before they get out of control. It’s just as important to have a system to relay the feedback you get online to the proper teams in your organization who can implement those changes and updates.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. What are AI ethics?

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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

The modern labor market and recruiting system are changing very fast. Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. When choosing a new job, the reputation of a company is often crucial for candidates.

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Why It Is Imperative to Have a Data Privacy Policy

The Realtime Report

The first is the increased threat of data breaches, referring to the intentional or unintentional release of private and confidential information to an untrusted third party or environment. Still other measures include privileged user monitoring, secure audit trail archiving, user rights management systems, and more. A Major Challenge.

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