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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

It refers to the ability to collect large sets of complex data that are normally difficult to filter. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. It is surely becoming part of your daily PR research function.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Reputation Management. Sentiment Analysis.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively?

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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. In some cases they are afraid of financial and legal risk, and risk to reputation. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Since then,023% of all Tweets include location data, according to Sysomos. The one-liners I read daily are references to websites, conferences, fixes for technical problems. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Not an overwhelming participation rate.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

.&# She also lists “using social media profiles for link building&# as a mistake, though there are situations in which this makes sense; you may want to grab a profile on a lesser-known social media site for purposes of reputation management or brand protection. Managing Your Reputation Online: 5 Essential Tools by CIO Magazine.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. But it’s not like a “Keyword filtering tool&# ex Sysomos. ANALYTIC AGGREGATORS.