article thumbnail

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

article thumbnail

Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The right news will hit the front page of Digg quickly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Reputation Management. Sentiment Analysis.

article thumbnail

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Since he was reasonably happy with the service provider, he referred it to his friend. We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business.

article thumbnail

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Reply Tamar Weinberg August 26, 2010 at 9:27 am LOL, glad to hear that you liked the Captain Obvious reference, Claire! Reply Kellye Crane August 26, 2010 at 11:40 am Very interesting to me is the account of a “social media rockstar&# with “a stellar social media record&# basically selling you out for a buck.

article thumbnail

Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

I persevere however and it sometimes pays off when I’m referred to blogs such as this, I look forward to following you! Reply Bill Rice December 9, 2009 at 8:55 am I love, “approachability is not an invitation.&# I have long taken the Robert Scoble approach and published my email and phone number.

article thumbnail

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Susan Boyle’s video on YouTube didn’t make any money and when you refer to monetization, it’s hard to understand what you mean. It’s really mostly about chance, and like I mentioned earlier in the comments, luck and timing. It also depends on goals. Do you mean conversions? Ad clicks on videos?

Video 236