Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively?

Social Media 154

Social Media Radian6 Strategy SM2 154

Webbiquity SMM

JANUARY 19, 2012

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., It also finds and shows you “other pages in your pool,” referring pages you may not know to track. URL links).

Software 140

Software Review SM2 Alterian 140

Buzz Marketing for Technology

FEBRUARY 9, 2011

Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275