Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

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Sprout Social

MARCH 9, 2023

Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. Crisis communication is how you respond to an event that potentially hurts your brand’s reputation or ability to do business. What is corporate communications?

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Sprout Social

JANUARY 21, 2021

However, doing so could also damage your brand’s reputation. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations.

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Keyhole.co

MARCH 24, 2023

Social mentions are posts that reference your brands either by tagging you in captions or just mentioning you in their post. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Let’s get started!

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Sprout Social

MAY 24, 2022

Use this section as a cheat sheet to reference while rethinking the role of social media in your integrated communication efforts. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source. Sentiment data.

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Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. When choosing a new job, the reputation of a company is often crucial for candidates. Plus, you can manage your brand reputation as well.

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Social Media Reputation Social Networking Hashtag 59

Waxing UnLyrical

JANUARY 24, 2013

It refers to the ability to collect large sets of complex data that are normally difficult to filter. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. So, what is big data ?

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Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. The Benefits of Listening. Brand 24. .

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Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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Reputation Social Media HootSuite Sentiment 108

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. These tools allow you to get a more comprehensive view of your online presence and make data-driven decisions to improve your brand reputation and performance. Stay ahead of the game with the QuickTrends section.

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Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Why are Yelp reviews so important?

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Keyhole.co

MARCH 2, 2023

Users can reference live analytics reports on the success, engagement, and reach of the hashtags your business uses to generate buzz and build brand recall. Reputation The ultimate sign of a strong social media marketing effort is the value of your brand’s account when compared against that of a competitor’s.

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Keyhole.co

FEBRUARY 13, 2023

Creating quality content to expose your brand’s reputation also comes under social media marketing. By working on the objectives, brands could build a good reputation and customer base. Sentiment: This measures how the viewers respond to your brands, hashtags, and work. Dig deeper to know more about sentiment.

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agora pulse

FEBRUARY 21, 2017

Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. Not only do they make us automatically defensive, but we also don’t want negative sentiments shared online to hurt our businesses.

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Ignite Social Media

JANUARY 10, 2017

Read the comment that they initially posted carefully and reference it in your response. Responding to customer issues and questions in a timely manner can greatly improve the reputation and sentiment around your brand. Try addressing people by using their first name in the conversation. Be Efficient.

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Keyhole.co

FEBRUARY 14, 2024

Refer to the charts below for some interesting data points. Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. In the ad, Cera humorously refers to CeraVe as his cream, emphasizing its hydrating properties.

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Hootsuite

JUNE 28, 2023

Built into the Hootsuite dashboard, Streams can identify engagement opportunities, track competitors, and protect your brand reputation — all in the same place you plan and schedule social content. Dark posts can also refer to paid social media ads that aren’t displayed on a brand’s organic profile and shown only to specific target audiences.

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Sprout Social

SEPTEMBER 18, 2023

Using a zero-based budgeting framework lets you focus on accounting for projected costs and performance outcomes for new initiatives where there isn’t past data to reference. Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis.

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Hootsuite

MAY 15, 2023

Whereas goals for your organization will be more brand-focused, such as: Monitoring and improving your brand reputation. Links to where you keep updated copies of brand guidelines, strategy documents, assets, and other items they’ll regularly refer to. (Psst: use our free engagement rate calculator to see how you stack up.)

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Sprout Social

FEBRUARY 8, 2021

In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors. . — Burger King (@BurgerKing) September 22, 2020.

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Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

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Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. According to The 2023 State of Social Media report , 66% of business leaders say increasing brand reputation and loyalty is a top priority.

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Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. What is online social listening? Not a good look.

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Sprout Social

JULY 1, 2021

Off-page SEO : Also referred to as backlinks, having high-quality pages link to you on a specific topic increases your perceived expertise in said topic. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

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Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. The more effort you put into LinkedIn to improve your brand’s reputation, the higher the rewards. LinkedIn analytics refers to a set of metrics that tell you how your posts are performing on the platform. What are LinkedIn analytics?

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Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. The more effort you put into LinkedIn to improve your brand’s reputation, the higher the rewards. LinkedIn analytics refers to a set of metrics that tell you how your posts are performing on the platform. What are LinkedIn analytics?

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LinkedIn Analytics Metrics Overview 52

Sprout Social

AUGUST 17, 2022

Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation. Sentiment Analysis to understand trends in audience perception around your brand.

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Sprout Social

OCTOBER 22, 2018

In that case: build your case using the research, resources and references provided in this guide to show them just how far their voice on social can go toward building better relationships, and a better business. Listening and sentiment analysis are two great methods for “measuring” or evaluating reputation.

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Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

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Hootsuite

DECEMBER 8, 2021

Manage brand reputation. Goals to manage your brand reputation aim to influence your public’s attitudes about you. The metrics for brand reputation are similar to those of brand awareness. There are also tools for performing social media sentiment analysis. Social listening refers to a two-step process.

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Social Media Strategy HootSuite Reputation 145

Laurel Papworth

MARCH 22, 2010

because auDA hide behind “no phishing, no typo&# rulings to stamp out aggressively any anti-sentiment in play in the social spaces online. OptusPoo is simply a satirical reference to Optus poor service. Walmart Blows becomes … Ok, it would be Coles here no doubt. Only it wouldn’t be Coles here. My response to auDA.

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Hootsuite

JULY 20, 2023

Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. Social media analytics in healthcare refers to the practice of collecting, analyzing, and interpreting data from social media platforms. Everybody wins!

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Analytics Social Media HootSuite Metrics 83

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Speed and efficiency customer service metrics How quickly your brand responds on social media contributes to your reputation for providing good customer service.

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Metrics Social Media Sentiment Airlines 99

Hootsuite

JUNE 22, 2020

But for most brands, reputation and public perception matter. Maintain your reputation. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment. Is there a crisis brewing that could spillover into your reputation? Google Alerts.

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Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

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Keyhole.co

OCTOBER 31, 2023

You can run sentiment analysis on the gathered data to go deep into past audience responses. You can understand how public sentiment and discussions on social issues have evolved and position your campaigns better by collecting and assessing data from old tweets. To prevent such PR disasters, it’s best to remove those tweets.

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