Sherrilynne Starkie

APRIL 5, 2018

Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

APRIL 12, 2018

They buy on reputation, relationships and referral. Think case studies and references. For professional services business development, reputation is the Holy Grail. Co-author Tom McMakin is the CEO of PIE (Profitable Ideas Exchange) and is an expert in professional services businesses. 7 elements of Business Development.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

MARCH 11, 2013

Takkale told the CTV that there was no intended native reference. Hopefully the franchise’s reputational damage has been limited so it can make a second ‘fresh’ start. By Wednesday morning the president of Bytown Sports, Gus Takkale, was on CTV Ottawa announcing the name would be changed and apologizing for any offence.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

DECEMBER 4, 2009

Being the bearer of bad news is never a pleasant task, but well-handled communications can help minimise the impact on an organisation while getting it wrong can cause permanent, even fatal, damage to a business’s reputation. A few years ago a Manchester company, The British Amulet, group made 2,500 people redundant by text message.

News 170

News Instant Messaging SMS Reputation 170