Webbiquity SMM

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., measured by increases in direct web traffic and branded search visits). New customers.

B2B 190
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What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

These types of activities are often overlooked in discussions of tactics for “online marketing” or “inbound marketing” (which is what makes WPO different), but — given the high relevance and quality of the traffic these sites can refer, along with the authority of the backlinks they provide, industry marketing tasks are clearly (..)

Industry 100
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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Consider your target audience, i.e. millennials who enjoy pop culture references or middle-aged decision makers who tend to appreciate sophisticated humor, and you’ll be well on your way to beating the competition. With a few exceptions, just about everyone pauses what they’re doing to take a look at the latest hilarious cat meme or video.

B2B 170
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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

That depends on what type of B2B website one is referring to. The overall results—that social media drives 1.1% of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9% and 5% figures, respectively, reported by eMarketer earlier this year. How much traffic do social networks drive to B2B websites?

B2B 263
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The Guide To Social Media Marketing Automation

Webbiquity SMM

Automation, in this case, merely refers to the execution of the campaign. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. All of this requires constant human input. In addition, a significant portion of social media marketing is engaging with your community.

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6 Characteristics of Social Media Winners

Webbiquity SMM

The social media strategist needn’t know everything of course, but should know who to refer to or where to find crucial answers (as Albert Einstein famously didn’t know his own phone number ). Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry.

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48 Ways to Measure Social Media Success

Webbiquity SMM

Social media/network-referred traffic. • Traffic quality (e.g. bounce rate, average time spent per visit). Most popular posts (indicates topics with highest interest). Search traffic. Other key sources of traffic (e.g., company website, newsletters, syndication sites). Number of RSS subscribers (regular readers).