Small Business Mavericks

SEPTEMBER 23, 2014

Since consumers reference multiple traditional & digital platforms, your marketing tactics need to be diverse. Since mobile users are more likely to follow through with a purchase, have the tools in place to capture and convert transactions.

Strategy 107

Strategy Marketing Mobile Study 107

Small Business Mavericks

JUNE 12, 2013

Responsive web design is a term that refers to websites that respond to the device a visitor uses to access it. In other words, because of the differences in parsing website data and images between smartphones, tablets, and computers, different website components are necessary to render the sites visible to each device.

SEO 110

SEO Cost Issues Mobile 110

Small Business Mavericks

NOVEMBER 29, 2013

Tablets have a slight edge on books and reference materials. Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. Tablets dominate travel and local.

Mobile 101

Mobile Advertising Sports Small Business 101

Small Business Mavericks

JULY 28, 2014

This is worth keeping somewhere for future reference even if you are beginning to get the hang of structured data, although Neil Patel compares it to training wheels on a bike. Eventually, you’ll be doing it on your own and can use the Structured Data Testing Tool and really fly.

Data 93

Data How To Journal Small Business 93

Small Business Mavericks

JANUARY 22, 2014

By the way, “articles” refers to blog posts too. It’s all based on low quality content. Spun articles, poorly written articles, articles where every link is an anchor text link, a lot of self-promotion, and the list goes on. So you could say the real problem with link building is a problem with low quality content.

SEO 93

SEO Google Content Types 93

Small Business Mavericks

SEPTEMBER 9, 2014

Use the language your customers use, and pay attention to their frame of reference. And you want to understand that answer without needing the secret code or a translator if possible. If it is funny or teaches them how to do it “faster, easier, or cooler” it will be shared with their friends.

Video 111

Video FAQ Marketing Mobile 111

Small Business Mavericks

SEPTEMBER 28, 2012

Google and Facebook out-refer Pinterest as do direct referrals. this year are down. Traffic from Pinterest is up. The net effect is that Pinterest is the No. 4 traffic referrer, according to information shared by Shareaholic. So what should marketers make of that? Does that mean you should be using Pinterest? I wouldn’t say that.

Yahoo 110

Yahoo Social Networking Organization Google 110

Small Business Mavericks

JANUARY 29, 2014

Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. Here are 8 key metrics you should keep an eye on and know off the top of your head.

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

MAY 17, 2011

DuckDuckGo even refers you to two other search engines (on its privacy page) that do not collect your private information: Ixquick and Scroogle. DuckDuckGo – DuckDuckGo is more traditional in that they do crawl the Web and return search results based on keyword-related queries. And they do not collect your private information at all.

Privacy 156

Privacy Engineering Banking Training 156

Small Business Mavericks

DECEMBER 19, 2012

The “exact match” and “partial match” are a reference to keywords in the domain name. You really have only three options: Exact match domain name. Partial match domain name. Branded domain name. Are they necessary? You do have one other option for your domain name.

Domain Name 93

Domain Name Yahoo Small Business Course 93

Small Business Mavericks

JANUARY 27, 2015

It’s hard work to get the soil built up with all the rich ingredients needed for vegetables to grow well, and digging in compost or other enrichments is referred to as “building the soil” That’s how I see building links. Link earning reminds me of gardening.

Engineering 70

Engineering Small Business Applications Sites 70

Small Business Mavericks

JANUARY 8, 2015

It will be accurate, easy to reference, and encourage return visits because it was a positive experience. If your site is easy to navigate and has advanced search capabilities for communities and portals, then a digital native can find most of what they need. What’s not to like about that?

Sites 70

Sites Compete Forums Engineering 70

Small Business Mavericks

FEBRUARY 27, 2015

Those visitors may need old information because it is a reference authority — but if you can’t find it, then it doesn’t help. When people visit the site and see that it is organized, updated, and easy to navigate, they can find what they need.

Sites 70

Sites SEO Organization Review 70

Small Business Mavericks

MARCH 9, 2012

Server side refers to the servers that your website sits on, much of which is controlled by your web hosting company. We often talk about on-page SEO and off-page SEO, but rarely do you hear much spoken about server side SEO.

SEO 110

SEO Hosting URL Software 110

Small Business Mavericks

FEBRUARY 17, 2012

Some businesses even offer a reward for referring to friends. A second call to action features a pop-up asking you to share with your friends – sometimes even asking for a friends (or several) email address. Are these viable options for your business? Not necessarily. Having a million followers does not always equate to higher sales.

Social Media 101

Social Media Discount Price Features 101

Small Business Mavericks

SEPTEMBER 18, 2014

Make it rewarding by offering incentives for referring family and friends. Respond promptly to every question, online or off. Build a referral program by making it easy to share a product on social media or by email. Old school marketing still works, particularly with the older boomers.

Comparison 107

Comparison Buy Privacy Strategy 107

Small Business Mavericks

SEPTEMBER 17, 2011

Off-page SEO factors generally are a reference to links. Usually, SEOs talk about on-page SEO factors and off-page SEO factors. The on-page factors include things like page titles, meta tags, internal links, alt tags, etc. But even within those two categories, there are a variety of factors that can influence your search rankings.

SEO 93

SEO Fashion Influencer Course 93

Small Business Mavericks

JANUARY 29, 2012

There’s no harm in inviting your readers to click on social media buttons – they are often sharing a good story with friends whilst bookmarking an entry for future reference. When it comes to marketing , you need to use every tool that adds to your website’s exposure.

Badge 98

Badge Widget Google Energy 98

Small Business Mavericks

MARCH 5, 2011

But if you consider that inbound links refers to content you create on other websites and link back to your own, then I’d certainly call that content. I’m referring to articles, guest blog posts, and other such content. This is a category of content that many SEOs don’t consider content.

Content 79

Content Case Study Press Release Small Business 79

Small Business Mavericks

OCTOBER 5, 2012

Reference your web page on that subject and link to that page. You don’t need each type in every blog post, but you should have at least one of these types of links in most of your blog posts. Internal website links – Write a blog post where you discuss a subject that is written about on your blog.

How To 98

How To SEO Newsletter Resources 98

Small Business Mavericks

SEPTEMBER 15, 2011

Let’s use a search query that Michael references in his blog post as an example. He’s wrong about meta descriptions. It isn’t that the search engines use them for ranking purposes, but they do use them. The search query, word for word as presented by MM, is: build a backyard canopy. On Bing, the No.

Engineering 98

Engineering Reputation Examples Google 98

Small Business Mavericks

SEPTEMBER 18, 2015

E-mail Marketing – E-mail marketing refers to any type of marketing that is deployed through e-mail channels. A blog lists web pages in reverse chronological order, but you can also navigate between the pages by tags and categories. They make great marketing tools.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

APRIL 21, 2012

Think of it as a chapter title in a reference book. The title tag is, as the name suggests, the place where you put the title to the web page. Every page should have a unique title, and it should be relevant to the page’s content. It will promise a subject, and your content will then deliver on that subject.

Engineering 181

Engineering Domain Name URL Small Business 181

Small Business Mavericks

FEBRUARY 19, 2011

This is often referred to as an abandoned shopping cart and is similar to an offline shopper heading to the checkout, then dumping their basket and leaving the store empty handed. » What Are You Doing With Abandoned Shopping Carts? In an offline environment it is relatively easy to analyze why that shopper had left empty handed.

Case Study 79

Case Study Press Release Small Business Adwords 79

Small Business Mavericks

DECEMBER 12, 2011

In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends.

Facebook 93

Facebook Small Business Engineering Social Media 93

Small Business Mavericks

JANUARY 6, 2016

When we talk about search engine marketing we usually are referring to search engine optimization (SEO) and pay-per-click advertising. These four channels are broad categories that include specific tactics that should be the primary drivers of your inbound marketing strategy. Let’s talk about each one.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

FEBRUARY 13, 2012

Remember the days of old when you’d receive a letter in the mail (snail mail), personally addressed to you, and actually talking to you – referring to you by name. In fact, it’s still in use today, through email.

Video 98

Video Strategy Marketing Cost 98

Small Business Mavericks

FEBRUARY 4, 2012

Offline, you can publish a catalog and no one really cares if some descriptions are very similar if not identical (apart from name or color references). Having an online presence is very different to an offline one. Online, the opposite is true.

Products 98

Products Engineering Publishing Google 98

Small Business Mavericks

JUNE 10, 2015

Age – This refers to both domain age and page age. If you have a high bounce rate, that could be an indication that your Title and Description are misleading. But if you have a high CTR and a low bounce rate, Google likes that. There may also be some backlink age working in your favor, but that’s a separate issue (see below).

Google 70

Google Content Journal SEO 70

Small Business Mavericks

APRIL 7, 2011

Here are the changes the article directory has made to its quality guidelines and what you’ll have to do to get your articles approved there.

Small Business 156

Small Business Directory Guidelines Case Study 156

Small Business Mavericks

FEBRUARY 1, 2012

Those smaller messages are references to Facebook, Twitter and many other social media sites, forums included. Today, pages are no longer the unit of publishing. Far smaller items than a page dominate our senses. And those smaller messages are produced in huge quantity and in real time.

Content 93

Content Forums Privacy Small Business 93

Small Business Mavericks

FEBRUARY 2, 2011

Bing responds: “We use over 1,000 different signals and features in our ranking algorithm,&# Bing vice president Harry Shum said Tuesday, referring to the mathematical code that search engines use to choose their results. That’s a bold claim.

Google 79

Google Press Release Case Study Small Business 79

Small Business Mavericks

MARCH 17, 2012

You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy.

Publishing 98

Publishing Repository Joomla Content 98

Small Business Mavericks

JANUARY 25, 2012

The real key to ranking well is to create content that others find useful, that others will reference on their sites (inbound) links, and that people will discuss on social media sites (social media mentions). You can increase a page’s ranking by building inbound links and by gaining social media mentions.

SEO 93

SEO Engineering Travel Process 93

Small Business Mavericks

FEBRUARY 24, 2011

I’m going to assume that by “ultra-competitive niche&# she is referring to niches like SEO, Internet marketing, and real estate. This was in response to the question, “What is the biggest misconception in link building today?&#

Buy 79

Buy Real Estate Case Study Press Release 79

Small Business Mavericks

APRIL 2, 2012

It seems sales went up when businesses removed that dollar reference. There does appear to be a big difference in consumer habits when it comes to prices. How do you respond to $7 compared to 7 dollars compared just 7.00? This is nothing new. Many years ago, marketers cottoned on to the idea of reducing prices by one or five cents.

Marketing 161

Marketing Price Small Business Report 161

Small Business Mavericks

MAY 18, 2015

This updating of a popular reference has a purpose — it is a quick guide to the various factors that contribute to the success of search engine optimization. The more data and feedback a site like Search Engine Land has from the people who are active in internet marketing today, the better their content will be.

Survey 70

Survey SEO Engineering Overview 70