Direct Marketing Observations

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On Influence and Bad Blog Posts

Direct Marketing Observations

The second, I will refer to this definition from Wikipedia. A spam blog , sometimes referred to by the neologism splog , [1] is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads.

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. Their UI’s are pretty different.

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Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

and what’s that “media” part of the term supposed to refer to? We call it social media but is social a means to an end that has nothing to do with being truly social? What is being “truly social” even mean?

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Protecting Children from Social Media

Direct Marketing Observations

Though the above graphic refers to adults, children are not too far off from this model. This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities.

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Monetizing Facebook

Direct Marketing Observations

For likes and follows, they had to estimate attribution by looking at their traffic references and subtracting out purchases made through shares/tweets as well as purchases made through direct traffic. I don’t know. It seems like such an inexact science.

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15 reasons to love social media

Direct Marketing Observations

4) If I have to refer a killer web design person to someone, I can do that in 5 seconds. Have you ever thought of asking someone? You should. There might be some really smart folks in your network and you might not even know they are following you! I’m sure you know of someone too. I could come up with a list of 10 in no time.

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What Was Your Enchanted Moment?

Direct Marketing Observations

The space I’m referring to specifically is the digital/social media, online marketing space. I’d like to think that we’ve all had “enchanted&# moments in this space. I have had at least two, maybe three. Moment #1 possibly occurred when I built my first website. That was pretty cool.

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