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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. 74% of Redditors state Reddit is where they go to challenge their thinking and views. How can this be true?

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Reddit Shares Insights Into Its Rising Value as a Trusted Channel for Product Research

Social Media Today

Reddit says that more people are turning to the app for legit, human recommendations and insights.

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Reddit Shares New Insights into its Rising Value as a Trusted Chanel for Product Research

Social Media Today

Reddit says that more people are turning to the app for legit, human recommendations and insights.

Reddit 205
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Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools

Social Media Today

The acquisition adds another AI-based platform into Reddit's ad targeting process.

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Reddit Announces ‘Future Tellers’ Marketing Insights Event for CES 2023

Social Media Today

Reddit’s looking to highlight its value as a market research and audience insights tool.

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Reddit Updates Search Tools, Adds Capacity to Search User Comments

Social Media Today

The capacity to search Reddit comments will significantly enhance the platform's value as a research tool.

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Beginner’s guide to using Reddit for audience research

Audiense

When you hear the phrase “audience research” or “marketing intelligence,” which social platform comes to mind?