Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Twitter – minimal conversation and mostly push marketing. Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

APRIL 1, 2013

So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.), Humans are a curious species that will find places to connect. What say you?

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

APRIL 22, 2011

Before you roll your eyes and say sheesh another list post or grumble at adding more real estate and clutter to your RSS reader, take a step back and answer these questions. How many blogs are in your reader? How many of them make you think daily? Note I am not talking the thinking involved with reading.

Real Estate 35

Real Estate RSS Training Meeting 35

Jeff Esposito

OCTOBER 29, 2010

The main reason being is that social media is mostly rented real estate. Yes you control the content on Twitter, Facebook, YouTube, etc., – This is an interesting topic on David Spinks’ blog that has gained traction as of late. Is social media needed to have a community manager? I am of the mindset that it isn’t.

Lithium 24

Lithium Real Estate Sample Samples 24