Jeff Esposito

MAY 9, 2011

Since entering the public lexicon somewhere between the second half of 2009 and 2010, “social media” has evolved from a curiosity and a cool new toy into a powerful tool for business. You see, instead of being a tool to break down the dreaded corporate silos, social media is becoming a silo all into itself.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

JUNE 4, 2012

This in-store real estate will also help increase exposure to these companies’ social profiles, so you would think that there would be something in it for the customers connecting on a social platform right? Having a tool to help make a decision easier might help make the customer’s purchase intent increase.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JANUARY 8, 2014

But many lost track that we were buying from George Jung , Walter White or Tony Montoya and got hooked on the freemium model – Yes, that community that you built on Facebook is just rented real estate and your company does not own the user or their data. Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54