Are You Getting Bad Real Estate SEO Advice?
Small Business Mavericks
MARCH 20, 2011
» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.
How to Stop Wasting Time on Social Media
JUNE 8, 2016
” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. In addition, having the right tools in place to be effective in social media is key. Blog real estate social media social media strategy time managementUnplug!
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
Your mission: “To become the industry destination for all business owners seeking social media tips, tools and strategies that support and encourage growth within their business.” Measure your conversations, interaction, engagement, and shares through tools like: Google Analytics. There is a common misconception when it comes to social media marketing. You need a plan.
The 3 Most Effective Ways to Use Social Media to Generate Leads
SEPTEMBER 7, 2016
Social media is one of the best tools for keeping in touch with your current and past clients, but when used properly, it’s also a great way to generate new leads and new business. They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Real Estate. There are a few other options for real estate networking including: activerain.com, wannanetwork.com, realtown.com, realestateforum.com and others. Set up a Twitter profile and use this as a tool to engage in conversation with travel aficionados, wedding planners and anyone else in your target demographic. This is a guest post by Angela Denby. Web 2.0
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities. This simple tool allows them to deliver content to their consumers in real time, wherever they are. This is where digital engagement tools, specifically email and text offers can help.
The Productive Online Business Toolbox: My Must-Have Tools
Techipedia: Tamar Weinberg
MARCH 22, 2011
Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. It’s a nice tool but it’s not as portable as Gmail, and I stick by it. This is one of the best tools — hands down. If there is one tool I won’t be able to live without, I’d have to give this one to Dropbox. Other Tools.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. 39 social media tools I will use today.
PB147: Tips, Tools and Techniques for Managing Incoming Email
AUGUST 18, 2016
“Do you have any systems or tools to help you manage incoming email?”. In Today’s Episode Tips, Tools and Techniques for Managing Incoming Email. I use gmail for my email. I use canned responses in gmail – there is a setting under the labs link – canned responses save you time when you are asked the same question over and over again. It was a real challenge.
Advancing Nonprofits’ Missions With Storify and Quora – How MomsRising and charity: water Have Used These Tools for Success
JUNE 17, 2013
With so many social media tools capturing the attention of nonprofit organizations, how should nonprofits decide which tools are the best investment of their time and personnel? With more than a million members across the country, MomsRising began using Storify in November 2011 as a curation tool, collecting its Twitter hashtags: #WellnessWed and #FoodFri. Here’s how.
3 New Tools That Can Help You Create Better Content, Convert More Readers and Conquer Higher Search Rankings
MAY 11, 2012
Over time experience will teach you how to do this , but you also need the right tools. You need tools that will help you spot the hot topics at that very moment, generate list upon list of high-converting long-tail keywords, automate some of your processes, and even show you the best places to publish your content. Übersuggest: the keyword search tool on steroids.
Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
For such small businesses, having access to tools to process that data would be a great way to improve their operations. For example, Google Maps is an amazing tool that can be leveraged efficiently by small businesses in the real estate, construction, architecture, and engineering fields. One of the biggest tech buzzword from 2014 was big data. There
IM: Small Business Tool Or A Waste Of Time?
Small Business Mavericks
MARCH 21, 2011
If you are going to do business online, then it makes sense to use online communications tools. One of the most primitive online communications tools is instant messaging. Instant messaging is a great small business communications tool. The telephone is a useful tool, but have you noticed that people have a tendency to get sidetracked. About Us What’s a Maverick? Right?
16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today
SEPTEMBER 28, 2016
Real people doing real work in social media. Recent episodes you might like: Fredrik Eklund, Real Estate Branding & Hudson Yards. Tyler also shares tools and processes he personally uses (like Focus Booster ) to help him with social media management, marketing, productivity, and more. ToolsThere’s probably a long list, with lots of options.
News Release Success: Be Found in Search Results
APRIL 21, 2015
Rush over to the Google AdWords Keyword Tool (or something similar) to find just the perfect keywords. Your headline is prime real estate. You may have the best content in the world, but if your headline stinks, it’s over. Make Alec Baldwin circa Glengarry Glen Ross real proud. By Mickie Kennedy Does this process sound familiar? That’s when the push for change came.
5 Must Have Social Media & Productivity Chrome Extensions
JULY 11, 2011
With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. Awesome Screenshot – What a cool little tool! Another great productivity tool built right in. What are some of your favorite Chrome Extensions? Social Media Software
4 Ways Technology Can Make You a More Effective Fundraiser
FEBRUARY 17, 2016
Utilizing a combination of nonprofit software (prospect research tools, CRMs, mobile giving platforms, etc.) Here are a few of the top tech options for learning more about your donor’s preferences: Performing a prospect screening of your donor pool: A screening tool will run a comparison of the donors in your CRM to the people listed in various charitable giving databases. Thanks!”.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). B2B messaging gets personal.
Jeans Not Appropriate for Business Meetings
AUGUST 21, 2012
He asked me why I thought real estate agents drove nice cars or bankers wore expensive suits. The real estate agent may have had to forgo buying a house for the nice car, but when clients get in her car, they think she’s successful. Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Social networks are used by real people who reveal what they genuinely like and think is important via sharing, liking, retweeting, and +1?ing, It’s important to note that Google+ posts can indefinitely retain ranking, which helps brands capture more real estate on SERPs (search engine results pages). It’s a pretty hand tool to keep in your arsenal.
How to Train 80,000 People to Use Social Video Effectively
Convince & Convert
JANUARY 26, 2016
Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter.
14 Ways New Facebook Betrays Small Business
Convince & Convert
MARCH 4, 2012
This seems commendable, but for small business it’s now one more “inbox” that must be monitored and responded to in as close to real-time as possible. Posting to a Facebook page using some third party tools often results in status updates that are displayed with less visual prominence than content entered directly at Facebook.com. For small business that rely on third party tools to save time and boost social media efficiency, this is a problem. 8. Real-Time Insights. I get it. Cover Image. Prohibition on Cover Promotion. quote from VentureBeat).
Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram
OCTOBER 4, 2016
This is super valuable real estate. Instagram recently announced a host of Business tools to help companies better understand their followers and grow their businesses on Instagram. Here are a couple of tools that could help: Pablo by Buffer. On the flip side, the real estate company could also use your Instagram Stories to give advice on buying and selling real estate.
Business Cards - So Important or So Over?
MARCH 1, 2009
Posted by Irene Koehler in Business , Networking on March 1, 2009 | 40 responses After spending much time deeply immersed in the high-tech, heavily wired world of virtual networking, it can become easy to overlook some of the “old school networking tools. Front and center among these time-tested tools is the business card. It is your advertising tool. Reply Barbara J.
How Century 21 Creates Award-Winning Real-Time Social Media
Convince & Convert
NOVEMBER 14, 2014
As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. ” Matt’s team encourages every franchise to get out there and use the tools in ways that work for them. Tweetable Moments Today’s consumer wants it right now. MattGentile Tweet This. Earbud Giveaway. billion.
Treat Digital Like Real Property
SEPTEMBER 19, 2016
While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. Perform and set up ongoing analysis on current communications and marketing tools to see what is working. This post originally appeared on the Tanzen Consulting Blog. —— I am planning to sell a house soon. What will you do in 2017?
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
also get to teach our members how they can use social media tools for themselves and their businesses. The biggest is that your “real” job doesn’t go away. Getting people involved across the organization from the beginning is a classic tool for achieving buy-in. Use your tools. Karen Altes is manager of outreach programs for the Institute of Real Estate Management.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
What’s interesting about this process is all of these pieces have to be there in order for the computer to write stories about Little League games or earnings reports or real estate in smaller markets that don’t typically get attention. Play with the tools inside Research. You know how you see a story and then you wait for “real” news outlets to verify it?
Using SocialCentiv Twitter Marketing Software for Lead Generation
SEPTEMBER 30, 2014
For example, someone might ask their followers about real estate agents in the area. If you were a commercial real estate agent, then this would be a perfect opportunity–especially if you are in the same area as Janice. We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But that comes at a cost–your time.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
While publishers don’t exactly own Facebook, they will have a level of control over native ads that appear in their Instant Articles, and the fact that Facebook also allows publishers to integrate Instant Articles with major tracking and analytics tools makes it easy to convince advertisers with viable statistics. 30 percent more likely to share Instant Articles than web pages.
5 Financial Areas Where Small Businesses Could Use Some Help
OCTOBER 30, 2015
Airbnb, the world’s largest accommodation provider, owns no real estate and Uber, the world’s largest taxi company, owns no vehicles. By leveraging a wide range of digital, social media, and cloud-based tools, small business owners complete highly productive work and save money on office rent at the same time. Financial Reports. Financial Statements. Cash Forecasting. Takeaway.
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
number of lifestyle sites have already set up official profiles, including: Real Simple. Among that group Real Simple has attracted the largest following to-date. For any publisher on-page real estate is a valuable commodity and it is important not to overwhelm users. Pinterest is getting a lot of attention these days and deservedly so. Need a primer on Pinterest?
Five Tips for Holding a Twitter Chat that Doesn’t Suck
AUGUST 30, 2012
Observe a wide variety of chats; while you may be focusing on real estate sales, you can learn some valuable strategies from a blogging chat! Using a tool such as Tweet Chat will help you keep track of the conversation by filtering only tweets with your chat’s hashtag. Today’s guest post is written by Melissa Woodson. Plan your big event. Gather your audience. Louis.
3 Ways to Use Google to Be Better at PR
Convince & Convert
MAY 16, 2013
Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. It’s completely under-appreciated as a PR tool. Many never even notice these links, because their primary need is for the general search tool in the center of the page. Google. It’s a win for you and for your clients. 1.
11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook
Convince & Convert
MAY 24, 2016
They make their points without flourish and doing so enables them to reach a larger audience and connect on a “real world” level. The full faith and credit of the United States is not a bargaining tool.” Famously, Donald Trump inherited a decent chunk of cash from his father, the real estate developer Fred Trump. Image via BigStock. Or vice versa?
How To Find Time To Be Creative
JULY 28, 2016
For real estate professionals, days are made up of contracts and inspections, negotiations and listing paperwork. The nature of the real estate business is that some days are simply busier than others. One of my favorite tools for creating graphic content in batches is right on my phone; it’s the WordSwag app. Batch your content. statistic or two.
The Spin Sucks Inquisition: Martin Waxman
JANUARY 16, 2015
During the holidays, I read Richard Ford’s latest book, Let Me Be Frank With You , a linked collection of stories centering around failed novelist, sportswriter, and now retired real estate agent, Frank Bascombe. By Gini Dietrich I am very excited to bring you today’s Spin Sucks Inquisition. Martin Waxman and I have been friends for a very long time. Stop it, you should!”
How to a Create a Smart Facebook Strategy on a Budget
AUGUST 15, 2016
As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. In addition to planning ahead with a content grid, one of the best things you can do to be consistent with your page is to use Facebook’s scheduling tool. But, for many agents and brokers – budget is top of mind.
Are You Missing out on These Facebook Business Page Tips?
JULY 7, 2016
The “About” tab on your Facebook for Business page is prime real estate and an opportunity for you to show off your business. You can easily schedule Facebook posts through Sprout Social’s social media publishing tools. Additionally, Sprout offers its ViralPost publishing tool, which finds the best times in the day to post your content. With 1.09 Long Description.
In the Collaborative Economy, Are Local Classifieds in Trouble?
Stay N' Alive
SEPTEMBER 19, 2013
The Collaborative Economy is a new phase of this principle, where instead of only sharing online, close friends, family, and some times strangers are now using online tools to find ways to share in real life. On top of that, real estate is another big factor for revenue in modern classifieds sites. You''ll see the biggest are auto and real estate.