Jeff Esposito

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Why should I like your brand?

Jeff Esposito

This in-store real estate will also help increase exposure to these companies’ social profiles, so you would think that there would be something in it for the customers connecting on a social platform right?

Brands 50
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Social Media is Not Cool

Jeff Esposito

Unlike the Gold Rush in rustic California, social media has enough real estate to go around. Instead of seeing beyond who has a bigger Johnson, companies and agencies are falling into an age old rut and missing out on the obvious staring them in the face.

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Do you need to own your community?

Jeff Esposito

Sure there are risks to this shift, but at the end of the day it’s up to each company to evaluate the risk of rented vs. owned real estate for their community. What say you? Is community something that needs to be owned or can companies be successful leveraging the major social networks?

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Congratulations my data says you’re prego, social measurement and stock in beer

Jeff Esposito

To me, there is no right or wrong answer as I see a community as a property owned or rented real estate where a conversation of likeminded folks talk and engage with a brand or idea. Can a community be hosted on a social site, or is social just a platform to expand a community.

Data 28
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Five blogs that you should be reading

Jeff Esposito

Before you roll your eyes and say sheesh another list post or grumble at adding more real estate and clutter to your RSS reader, take a step back and answer these questions. How many blogs are in your reader? How many of them make you think daily? Note I am not talking the thinking involved with reading.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

But many lost track that we were buying from George Jung , Walter White or Tony Montoya and got hooked on the freemium model – Yes, that community that you built on Facebook is just rented real estate and your company does not own the user or their data. Less can be More.

Meme 54
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Five for Friday 10.29.10

Jeff Esposito

The main reason being is that social media is mostly rented real estate. – This is an interesting topic on David Spinks’ blog that has gained traction as of late. Is social media needed to have a community manager? I am of the mindset that it isn’t. Yes you control the content on Twitter, Facebook, YouTube, etc., The network does.

Lithium 24