David Alston, CMO at Salesforce Radian6 , focuses on international brand building through his work in social media monitoring, outreach and engagement. Cohen is a Social Strategist at Salesforce Radian6 , where he works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives. David Sacks is the CEO and co-founder of Yammer. Nominees working for tech-focused venture capital, advisory and analyst firms were also allowed. MORE >>

Frequently mentioned vendors include Radian6, Alterian, ScoutLabs, Visible Technologies, Cymfony, there are over 145 known vendor s. Commonly mentioned vendors include SocialCast, Yammer, Gist SocialText, Chatter. Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain. MORE >>

For internal communication, I’d use a mix of Yammer and Google Docs. I’d use Yammer for the “fluid&# information for our organization and I’d use Google Docs for static information, such as spreadsheets and records and documents. For monitoring and sentiment, I’d buy either Radian6 or Sysomos (both have been clients) or similar. The reason I’d lean towards Radian6 is that they have lots of good team handling tools that let me manage the customer service aspects of social media really well within the tool. Goals- Always Goals. MORE >>

There are also online monitoring services available from companies such as Radian6, Techrigy, BuzzStream, Nielsen, Visible Technologies, Meltwater News and Cymfony (more on this topic in a post that John and I did on ReadWriteWeb ). Influence, Networking and Building Equity LinkedIn Delivering Some REAL Value ► June (7) Marketing: Why it's a Waltz vs. a Tango Right-channeling: Where Does Yammer Fit into the W. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. promise it will be worth your while. 92, 62 and 78. MORE >>

link] RodeWorks » Blog Archive » Join the Yammer: Social media for the workplace [.] blog comments powered by Disqus Search Brass Tacks About the Authors Amber Naslund Amber Naslund (@ambercadabra on Twitter) is a communications and business strategist and the Director of Community for Radian6. Stay tuned for more posts in the series, culminating with some thoughts from the trenches. When we talk social media, we often focus on the relationship between business and its external audiences or communities, and how technology can impact communication within them. Hogwash! MORE >>