Mindjumpers
FEBRUARY 3, 2011
Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. On the site people can see how the different brands are doing real time from monitoring Twitter and measuring people’s opinions.
Mindjumpers
SEPTEMBER 17, 2012
As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. Monitoring platforms quoted by respondents include Google Alerts, Radian6, Awareness, TweetDeck, HootSuite, and SocialMention.
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