Socialized

article thumbnail

Social Media and Your Ever-Expanding Brand

Socialized

But you can do something about it: Use whatever tools you can find to monitor what people are saying about your company in the social media world, like Google Blog Search , Technorati and Twitter search. If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6.

article thumbnail

McLuhan, Socrates and Edith Wharton On Social Media

Socialized

More advanced software tools from companies like Radian6, Sysomos, and BuzzLogic and others are helping larger organizations better understand the full impact of their social media initiatives, but this is an emerging area and one that remains a challenge for many companies. Traditional web metrics like page views, site visits, etc.,