Jason Yormark

article thumbnail

Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement. To pay for those services for small to medium sized clients would be a waste of dollars.

Sysomos 209
article thumbnail

You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter.

Jason Yormark

But really, it falls on those that really want to make a career out of social media marketing through learning the craft, and getting familiar with as many tools as possible. I’ve found getting familiar with reporting tools such as Radian 6 and Social Radar a good start. However those can be expensive tools to get access to.