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Waxing UnLyrical

Radian6

Social Media

Turning Marketing Measurement on its Head

Waxing UnLyrical

APRIL 5, 2011

On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Tools like Radian6, Netbase, etc., It was really interesting. don’t work without analysts.

Radian6

Radian6 Marketing Sentiment Sample

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. I am not aware of any university that has a full course in PR/social media measurement or accountability. At the undergraduate level, I dont think proprietary tools or metrics is the issue at all.

Class

Class Education Metrics Creative Commons

Waxing UnLyrical

Turning Marketing Measurement on its Head

Sticky PR Measurement: Are We There Yet?

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