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Book Review: The B2B Social Media Book

Webbiquity SMM

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Given that the number of Google+ and Facebook shares that a piece of content gets impacts its search ranking, “SEO is the number one reason a B2B company should be using social media marketing” according to the authors.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Why it’s not about what the technology can do for you, but instead what you can do with the technology. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). 10 Habits Highly Effective Social Media Marketing Leaders.