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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

Monitoring platforms quoted by respond­ents include Google Alerts, Radian6, Awareness, TweetDeck, HootSuite, and SocialMention. Report: How Social Marketing Works for Retail Brands [Report]. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations.

Survey 225
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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. @Ambercadabra Amber co-wrote The Now Revolution with Jay Baer , they really get what makes new media work for business. Naomi Dunford. Sarah Perez.

Blogger 152
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The Fight for the Future of Influencer Analytics

Convince & Convert

In the past month, the top drivers of traffic here to Convince & Convert (other than me, naturally) are Lisa Barone , Mark Schaefer , Unbounce , and Radian6. From the perspective of focusing on ACTION not just audience, it’s a simple yet terrific tool. Thanks all. Pinterest Influence Analytics.

Analytics 137
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) While seemingly overwhelming, there aren’t too many search services out there, and there isn’t one free solution that tracks every single mention of your brand. Once you gather these sources, begin by listening to what they are saying.

Brands 139
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Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. Perhaps spending time on the retail floor, on customer service calls, talking to sales reps and interviewing the receptionist who has been there for 27 years, using the product. girlwithskirt. What does that mean?

Twitter 97
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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. So, we’ve got that trajectory where as we get, for example, into retail banking, which is a big area we see for this.

Airlines 115
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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases.

Review 200