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Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Dave Fleet

Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter. We did a little research on social media activity regarding the earthquake using Radian6.

Radian6 390
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202
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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords.

Platform 254
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Use any other research options, like Simmons, that you have access to.

Strategy 186
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles.

Survey 225
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site.

Sysomos 273
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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.