Direct Marketing Observations

MARCH 31, 2011

Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. Yea social media is cool but what’s it all mean?

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Direct Marketing Observations

JUNE 7, 2011

So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

APRIL 26, 2010

Amber Naslund , the Director of Community at Radian6 , understands organizational change is just as important as technical change is and knows how to get people there. While there is before digital (traditional) and after , more importantly there is a during or a transition that not many can talk to except Amber.

Social Media 173

Social Media Radian6 Apple Marketing 173