Buzz Marketing for Technology

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Social listening technologies like Radian6, Hootsuite (or whatever your favorite is) will allow you to chime in at most relevant times with potential buyers, middle of funnel prospects or even existing customers – keeping you top of mind at all times!

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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. But in reality it’s what you do with that data that makes the big difference.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

Radian6 – Acts as a safety net to capture mentions of our brand name in Twitter and beyond such as on blogs, in comments, on forums, and in social networks such as Facebook. We typically see 40 to 50 percent of social media mentions happening in Twitter so this is a good place for us to focus our energy.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. And furthermore the path is unique to each company.

Data 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. And furthermore the path is unique to each company.

Data 100
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Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Having owned both Radian6 and Networked Insights side by side I realized there was a big difference between “data and insights”. Analytics [Infographic]. During the process of looking for the next big thing in social media, I ending up finding some really exciting technology at Networked Insights.

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C Level Tweeters

Buzz Marketing for Technology

To Subscribe to that feed click here - Ctweeters CEOs Richard Branson - CEO - Virgin [link] Tony Hsieh - CEO - Zappos [link] Brian Halligan - CEO - Hubspot [link] Dan Neely - CEO - Networked Insights [link] Penelope Trunk - CEO - Brazen Careerist [link] Bernie Borges - CEO - Find and Convert [link] Rob Howard - CEO - Telligent [link] Lewis Green - (..)

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