The Social Media Incubator

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Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. photo courtesy of Flickr.

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The How and Why of Twitter Lists

The Social Media Incubator

The question which used to be “What is Twitter and why should I use it?” has now morphed into “ What are Twitter lists and why should I use them as a part of my strategic social media plan ?”. Simply put, Twitter Lists are a way to organize the people you’re following on Twitter. Industry Peers. Competitors.

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Twitter Study: Using Your Tweets as a Mood Ring

The Social Media Incubator

The New York Times recently released an article about a study conducted by Cornell University that examined “the emotional tone of people’s messages”on Twitter. Can Twitter track your mood? million Twitter users writing in English, posted from February 2008 through January 2010. How did they do it?

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How Often Should You Post Social Media Updates?

The Social Media Incubator

One question that business owners new to social media ask us often is this one: How often should I post status updates to my social media accounts? Facebook and Twitter are very different from Google+ and LinkedIn. Twitter users, for example, don’t mind seeing your posts several times throughout the day.

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Why Social Media Marketing for Business Isn’t Optional Any More

The Social Media Incubator

32 percent of all Internet users use Twitter. 69 percent of Twitter follows are suggested by friends. 1 million new Twitter accounts are added every day. 50 percent of Twitter users access the site using mobile devices. The answer to the When question is “ NOW.”. Among these include.

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Will Election Day Tweets Help Determine the Outcome?

The Social Media Incubator

This instant gratification dimension is fueled by feelings, spawned by the twitter generation, the texting age, or possibly in short, the web-gen. According to a recent Pew Internet study , Twitter, a popular social media site for business , is used regularly by just 16 percent of the U.S. How do you rate Twitter?

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Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Sure, they are the biggest players on the Internet…or are they?