Direct Marketing Observations

SEPTEMBER 26, 2013

Twitter has the RT button and the favorite button. I know you “get” what they all do, at least you should, but I have a question for you. Social Networks Facebook Linkedin social capital Twitter' Linkedin has an endorse button, Facebook has a like button and G+ has the plus.

Social Capital 170

Social Capital LinkedIn Social Networking Skills 170

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it? Do you believe in the Klout score? and if not, what would you recommend?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JULY 20, 2010

If you don’t know who @Comcastcares is or was, it was merely one of the first large companies/individuals to take Twitter and use it as a direct bridge or line of communication into Comcast customer service for real time/any time help of customer service issues. We name dropped Comcast along with Zappos and Starbucks and Jetblue.

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. The question though is, do the social platforms really care about us the user or us, the data source? The question is, do they want the user to decide? I’m not saying it’s impossible, but let’s be real, it’s really hard to avoid avoiding it. We’ll see in 2023.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

AUGUST 10, 2011

According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. The real-time aspect of sharing information through Twitter has made the platform ideal for updates on what has been happening.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

MARCH 18, 2010

1) Get a Twitter account. Beyond just having a Twitter account that’s not doing much, learn how to use it to your advantage. You can listen for opportunity and you can use Twitter as an ad hoc arm of customer service and reputation management. Pay particular attention though, to the Question/Answer section of Linkedin.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

FEBRUARY 23, 2011

Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. So this begs the question, Will this increase the noise or the signal? Read this snippet below from Google’s blog post about social search.

Curation 168

Curation RSS Feed Feedly 168

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The real question really comes down to this: What are you going to do when it happens? What should you do?

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The real question really comes down to this: What are you going to do when it happens? What should you do?

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

JANUARY 21, 2011

Two questions come to mind however. In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. How do we use it?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. One of the things that Linkedin took away that I personally saw value in was the QA (Question/Answer) section of the site. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

JULY 12, 2010

Let’s take an actual Twitter account for example with 2500 followers. Upon further examination, there are zero conversations.The screenshot below is what you see when you click on the @yourtwittername on the Twitter main page of the example account. Is that really the way to use Twitter? There’s nothing there.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

AUGUST 16, 2010

Wouldn’t it be great if your employees not only knew what Twitter was, but also knew what a Twitter discount code was so that they could also explain the benefits of following your organization on Twitter to anyone who walked into the business?

Brands 122

Brands Discount Organization Social Media 122

Direct Marketing Observations

FEBRUARY 16, 2010

Which begs the question: How many networks is too many networks? What’s more, I’m seeing less conversations. What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. We blow in for a drink and we’re back out the door.

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

JANUARY 26, 2010

Forget Facebook and Twitter, For B2B, it’s all about Linkedin. New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool? IMHO, this is bloody simple and easy to use. how to win. How to Fail at B2B Social Media. Me neither until last week.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

JANUARY 7, 2010

In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. How to use Twitter and what the purpose of twitter is. The group included Scott Schablow , Tom Martin , Jason Falls , David Griner , Beth Harte and myself. SEO skills-How to write for SEO.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

FEBRUARY 18, 2010

7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them. 10) and lastly, Crowdeye Twitter search has some potential, what do you think? Wanna make a PDF out of a URL ?

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

MAY 3, 2010

On the other hand, if you take the time to create baby steps of engagement like a simple “thumbs up/down”, share this, or even a one question “quick poll” your audience will begin to engage more. The event will begin with Q1 at noon eastern followed every 20 minutes with the next questions. This helps to establish trust as well.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MAY 26, 2010

When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! What might be a better question is, Are you surprised at who you see on this list?

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JANUARY 11, 2010

Some individuals “get” Twitter or other tools and will figure out how to make them work best to solve their unique business challenges. If customers feel a connection, they will patronize that local company whether they follow them on Twitter or not. The big question then is how to win. So where does that leave companies?

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

FEBRUARY 11, 2010

Good question right? Clearly, 2 things became evident: One, there is a need for more social media conferences down in the belly of the state of Florida(that in and of itself is worth another blog post) and two, marketers were indeed starved or looking for answers/solutions to the primary social media marketing puzzle/question.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JULY 8, 2010

Already, Twitter is full of people shouting “click on my junk!” For anyone following this meme on Twitter, Fast Company recently launched a site called “ Influence Project ”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. This isn’t influence. Amber Naslund. Shiv Singh.

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

JUNE 8, 2011

Most will openly admit that they they’re not sure what they would do without a computer, a laptop, a tablet, a cell phone, Facebook or Twitter -They would be helpless and sadly I might be one of them, though it is my job, so maybe that is a slight pass. that seeing a 6 year old with a tablet raises nary an eyebrow.

Privacy 143

Privacy Mobile Platform Products 143

Direct Marketing Observations

FEBRUARY 2, 2010

Our topic and questions follow: Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix. The twitter based chat will take place on Tuesday 02/02/2010 at noon EST. The twitter based chat will take place on Tuesday 02/02/2010 at noon EST. To participate follow #sm45 on your favorite Twitter client or on our live site.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

APRIL 19, 2010

Do some of the following questions and comments sound familiar? Tweet on Twitter. Tags: Social Networking Social Networks Facebook YouTube Twitter social media flickr marc meyer education social networking and children monitoring and listening youth. and another would say “We have to&#. and you know what? Create a song.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. How many times have you heard or have asked the question, how many uniques do you have or what’s your traffic like? Because it’s a tangible hard number that we can wrap our arms around.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JANUARY 19, 2010

Possible organization by Purpose/Goals, Criteria, Timelines, Vendor Questions / Responses, initial cost estimates. This week’s topic and specific questions include: Topic: The Social Media RFP: How to Get the Best Results. Q1: How do you formulate a proper RFP that conveys your social media goals? via hashtagsocialmedia.com.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

DECEMBER 8, 2011

After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

APRIL 26, 2010

This week’s topic and supporting questions are as follows: Topic: Managing the Marketing Mix: Which Channel is More Effective? Be sure to join us Tuesday April 27 at noon Eastern and participate by following #sm57 from any Twitter client or simply goto our LIVE page during the event. via hashtagsocialmedia.com.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

JANUARY 31, 2024

For starters, and this may seem silly, but you must ask yourself another pointed question, and that is, is your audience online? Why not Facebook, Instagram, or Twitter/X? Sure, we are. But we’re also looking for a specific type of fish that might be interested in our bait. Are your decision-makers online? If so, in what capacity?

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

OCTOBER 6, 2014

Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. Not much different than what adults and companies do, but what one has to question though, is the impact. What happens in school is now being played out on Twitter and a myriad of other social sites. The ripple effect.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

APRIL 13, 2010

So back to the question, How do you manage the effectiveness of your campaign? We invite you to join the conversation on Tuesday 4/13 at 12 noon EST by following #sm55 from any Twitter client or from our LIVE site. The problem is they are all just that, all disparate systems that are not connected and certainly not integrated.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

DECEMBER 3, 2010

3) I liked the premise of this but always questioned whether it was sustainable beyond the this is cool stage? 19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it?

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

JANUARY 25, 2019

So my question is this. Here’s a list of contenders/pretenders “other” than Twitter, Instagram, LinkedIn and Snap, in no particular order. Just for some perspective, do you know how many of the 2.2 billion users that Facebook has, have bailed due to the data breach? Forty percent is a lot. Mastodon.

Facebook 170

Facebook Social Networking MySpace Comparison 170