Akamai Marketing

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5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. So the question then remains, what SHOULD you track on Twitter?

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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

Tweet “How can I get Twitter followers fast?” I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. Here’s the quick answer to question above: there’s no easy way. Here’s the quick answer to question above: there’s no easy way.

Buy 124
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Twitter Engagement and the Empty Promise

Akamai Marketing

But lately I’ve picked up on a trend that makes me question my engagement with the word “engagement&#. And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Interesting question, isn’t it? My question is “what can I do for them&#. Talk about making Twitter Karma work for you! Photo by Ken Lund, Creative Commons. Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Be kind and they’ll be kind back.

Klout 221
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What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

The tenants of Kaizen’s small steps are asking small questions, visualizing small success and taking small actions. Kaizen encourages us to ask simple questions of ourselves, our employees and within the context of social media, I would add customers. Start by asking your employees simple questions about social media.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Before you answer – let me give you a hint: its a trick question. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company.

Lurker 203