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5 ways social media listening increases customer advocacy

Sprout Social

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Social listening plays a vital role in this area. Her YouTube channel and newsletter provide tips on how to use the tool.

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How to Measure Social Media ROI for B2B Brands

Oktopost

As someone specialized in Demand Gen, I have to ask myself hard questions. Every day, we ask ourselves the same questions—What’s working? Yet, organic social media is one channel that still delivers consistent results. Measuring the ROI on social media is easy once you know what you’re looking for.

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Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

If you answer yes to this question, then you landed on the right blog post today. Join me for a free live webinar Thursday, August 24th at 2pm ET. Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities.

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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

So let me ask you the question again… do you need a personal brand? Find out the answer to these questions and more in the free webinar I am hosting on Thursday, September 28th at 2pm et! Register for my free webinar “Personal Branding 101: Why, What and How to Ignite the YOU FACTOR in Business” .

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Jennifer Gutman on Breaking Down Common Social Media Misconceptions

Oktopost

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

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32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Webinar.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. She analyzed the data to devise four key strategies that higher education social media leaders can use to become the change agents their campuses desperately need. What Is the Enrollment Cliff?