Direct Marketing Observations

APRIL 21, 2010

This past Monday, I sat on a panel in Naples Florida where we talked about social media and children. the big follow up question to this was, “Where are we supposed to go for that information and education?&#. Accountability-Social media has now made everyone accountable for what they do and what they say now.

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

MAY 17, 2011

Which begs a few questions: How is it you hired someone you might not trust? The long form answer is that it starts with guidelines that include internal and external social policies, rules and guidelines that everyone can live by like what Cisco has done and it extends to adult like socially acceptable behavior.

Social Media 192

Social Media Guidelines Policies Meeting 192

Direct Marketing Observations

MARCH 18, 2015

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. Let me ask you a simple question. Let me put that notion to bed quickly. But I digress.

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. This helps to establish trust as well.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MARCH 23, 2011

They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. That’s not social media. That’s anti-social media. Your bonus question. The new iteration of the 4th estate is represented online with gusto. You could be found. What do you do?

Comments 138

Comments Social Media Embedding Travel 138

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

AUGUST 9, 2010

Last week I was working with a client and we were at a critical juncture of a web development project in which we were discussing the jumping off points for their initial foray in social media. We were doing this by merely adding social elements to the website in the form of a few actions. I failed as a consultant.

Collaboration 170

Collaboration Social Media Disqus Consultant 170

Direct Marketing Observations

MAY 26, 2010

I came across Tlists when I showed up on one of it’s lists of “The most listed Tweeters on 921 lists about Social Media&#. Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. The big question then is how to win.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JULY 20, 2010

For those of you that have been dialed into social media for awhile, this is significant for a number of reasons and you’ll know why. Can some of you even count the number of times you might have used ComcastCares as one of your social media “examples&# 2 years ago. What does the company do? Well guess what?

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

JANUARY 7, 2010

In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. An understanding of social media. A deeper understanding of social media. Know what web tools can make your job better and make us better. SEO skills-How to write for SEO.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

MAY 10, 2011

Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? Does social media offer the panacea to an employee who feels that he is not being paid what he is worth? Does social give a voice to the employee who isn’t happy?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

SEPTEMBER 4, 2015

First and foremost, I use it as a competitive intelligence tool. One of the things that Linkedin took away that I personally saw value in was the QA (Question/Answer) section of the site. You know what I use Linkedin for? That process encompasses the people that want to link with me or the people that I might be working with.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? So it starts with this resource: 100+ Upcoming Social Media & Tech Events. I know it was for me. 10) What The F*!#

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

MARCH 12, 2010

That’s all good, but I have more important things for you at the moment, and that’s a list of valuable social media links, posts and sites that will help you do what you do, better. 3) I came across this post of 35 Great Social Media Infographics and I like it for 2 reasons. I was taught well.

Sites 182

Sites Social CRM Social Media Proposal 182