Buzz Marketing for Technology

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit.

Company 174
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Social Media Basic Literacy Skills In the Nonprofit Workplace

Buzz Marketing for Technology

Work Literacy is a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work. The topics they look at are what I might call social media literacy skills.

Skills 109
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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Storify 100
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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Avoid open-ended questions. Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Make them mean something. Be realistic.

Hashtag 269
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Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. I think brands need to focus on the broader content being used about a brand.

Sentiment 198
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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Strategic planning involves asking yourself some probing questions about where your business is headed, how you think it should get there and then using the answers to these questions for achieving the goals you really want to see come to fruition. Their most often used media and communications tools.

eBook 223