Questions, Social Media and Tools - Social Media Informer

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing

Publishing Questions Social Media Activities

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

DECEMBER 12, 2011

What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Had positive or negative experiences with any of these tools?

Analytics

Analytics Tools Lithium Facebook

Which News Sites Get the Most Social Media Engagement?

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media.

Sites

Sites News Postrank Engagement

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

DECEMBER 2, 2009

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Over time I’d expect to see social media monitoring tools grab more budget at the expense of both, as more and more focus is placed on direct communication with target audiences.

Vocus

Vocus SEO Social Media Press Release

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. 5 Ways that Social Media Impacts SEO. Media Relations Gone Wrong: How Not to Pitch a Journalist (Video). 5 Good Ideas for News Media Facebook Pages.

Press Release

Press Release SEO Digg Sports

NBA Playoff Teams Ranked by Facebook Page Engagement

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. Great take on NBA/social media. So in the context of a wider social media strategy, it would be even more fascinating.

Team

Team Engagement Facebook Press Release

News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? There is of course much more to the social media universe than just The Bobbsey Twins. There is of course much more to the social media universe than just The Bobbsey Twins.

News

News Sites Twitter Digg

Look at That, a Google+ Audience That is Largely Female

Adam Sherk

JULY 10, 2012

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. So for any type of site it is worth experimenting with Google+ promotion and engagement (see 8 Social Media Questions Publishers Should Be Asking Themselves ). Here are a few more examples.

Google

Google Fashion Sites Report

The Most Popular NFL Teams on Twitter and Facebook

Adam Sherk

NOVEMBER 18, 2009

Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular Twitter and Facebook. The New Orleans Saints and New York Giants are currently at the bottom of the social media heap with no official presence on either Twitter or Facebook.

Team

Team Twitter Facebook Sports

Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume. in the sidebars and subpages.

Sites

Sites News Engagement Facebook

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

JULY 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Paywalls, Media Coverage and User Access: What’s a PR Pro to Do? by Adam Sherk on July 13, 2010 Being the savvy, well-connected PR pro that you are, you just helped bring about a great piece of editorial coverage in a major media outlet.

Press Release

Press Release SEO News Survey

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? What Horrible Things Did Time Magazine Do in 1964?

Aggregator

Aggregator Content Syndication Journal

Twitter Suggested Follows – Today's Studio 54 Velvet Rope

Adam Sherk

JULY 17, 2009

So the question is, how do you get on the list? I hear this question asked a lot now, with the most common answer being you have to know someone at Twitter. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Twitter

Twitter Press Release Syndication Blogroll

Google Social Search: Are You in Your Target Audiences' Social.

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? So if you link to your Twitter account on your Google profile the people you’re following on Twitter become part of your social circle. If not how do we get there?

Google

Google Google Reader Press Release Survey

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release

Press Release Twitter URL RSS

Search Trend Optimization for Evergreen Content

Adam Sherk

OCTOBER 28, 2010

Here’s another example: this past weekend both Google Trends and Social Mention were showing multiple trending phrases around “pumpkin carving patterns&# and “jack-o-lantern templates&# : It doesn’t take trend tools to realize that pumpkin carving searches rise sharply around Halloween.

Trends

Trends Embedding Content Patterns

The Top News Sites on Blekko

Adam Sherk

NOVEMBER 2, 2010

There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. The AOL News hostrank figure seems strangely low but I doubled checked it and that’s what Blekko is reporting: Side note: when I compared news sites on social media engagement there was a question about which domain was used for MSNBC.

Sites

Sites News Postrank SEO

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. xid=rss (or ?xid=topstories xid=topstories or ?cid=partner

Issues

Issues Publishing URL Syndication

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. What Horrible Things Did Time Magazine Do in 1964?

Press Release

Press Release Digg News SEO

10 Quotes on the Apple iPad and the Business of News

Adam Sherk

JANUARY 28, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

iPad

iPad Apple News iPhone

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

JUNE 30, 2009

UPDATE: In December 2009 Google began supporting the rel=&# canonical&# tag across different domains, giving publishers another tool to use in mitigating duplicate content issues caused by syndication. Adam Sherk August 31, 2009 at 10:41 am Good questions Alex. for more information. What Horrible Things Did Time Magazine Do in 1964?

Syndication

Syndication Press Release SEO Publishing

News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media.

Digg

Digg Sites News Activities

Does Social Media Increase a Journalist's Value?

Adam Sherk

FEBRUARY 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Social Media Increase a Journalist’s Value? One journalist has a large following and active presence on several social media sites. One journalist has a large following and active presence on several social media sites.

Social Media

Social Media Press Release SEO News

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

MARCH 30, 2011

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. And they’ve made good strides in utilizing social media monitoring and measurement to better understand user behavior and quantify the success of their efforts.

Publishing

Publishing Social Media Aggregator ROI

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

MAY 17, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. The CPM can be adjusted between $1 and $25.

Sites

Sites News CPM Facebook

Video Interview: Rupert Murdoch He Don't Like Search So Much

Adam Sherk

MARCH 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Video Interview: Rupert Murdoch Doesn’t Like Search So Much by Adam Sherk on March 12, 2010 News Corp. Chairman Rupert Murdoch was on Fox Business yesterday talking about the business model for media content on the Internet. So Avatar good, Google bad.

Video

Video Avatar Press Release Survey

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

DECEMBER 16, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? In the Q&A in Google’s announcement, one question in particular caught my eye: Q: I’m offering my content / product descriptions for syndication.

Syndication

Syndication Publishing URL Yahoo

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. Now the question is, can someone make a sentence out of some of those, but I see David has beat me to it.

Press Release

Press Release Marketing Class List

What Horrible Things Did Time Magazine Do in 1964?

Adam Sherk

SEPTEMBER 22, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk What Horrible Things Did Time Magazine Do in 1964? David Heim September 23, 2010 at 12:10 pm re Mitch Shannon’s question: I believe that either Herb Lubalin or Ed Benguiat was the art director for fact: magazine. News & World Report) for many years.

Press Release

Press Release Issues News Wikipedia

Social Media Informer

Adam Sherk

8 Social Media Questions Publishers Should Be Asking Themselves

Beyond Facebook Insights: Useful Facebook Analytics Tools

Trending Sources

Which News Sites Get the Most Social Media Engagement?

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

My Top Posts of 2012 on Inbound Marketing and Audience Development

NBA Playoff Teams Ranked by Facebook Page Engagement

News Sites on Twitter: Who is Making the Most Impact?

Look at That, a Google+ Audience That is Largely Female

The Most Popular NFL Teams on Twitter and Facebook

Facebook Pages: Which News Sites Get the Most Engagement?

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Twitter Suggested Follows – Today's Studio 54 Velvet Rope

Google Social Search: Are You in Your Target Audiences' Social.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Search Trend Optimization for Evergreen Content

The Top News Sites on Blekko

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Top 10 Reasons The New York Times is Really Putting up a Paywall

10 Quotes on the Apple iPad and the Business of News

Syndication Best Practices: Reduce the Risk of Being Outranked for.

News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Does Social Media Increase a Journalist's Value?

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Which News Sites Have the Most Valuable Facebook Pages?

Video Interview: Rupert Murdoch He Don't Like Search So Much

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

The Most Overused Buzzwords and Marketing Speak in Press Releases

What Horrible Things Did Time Magazine Do in 1964?

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