Small Business Mavericks

JUNE 19, 2015

It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. The truth is, social media can suck you in and hold you hostage–if you let it.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. But other social media websites have upped the ante in some very real ways. Let’s begin with the basic question, What is a lead? Facebook was a game changer in a big way. What Constitutes a Lead?

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. But other social media websites have upped the ante in some very real ways. Let’s begin with the basic question, What is a lead? Facebook was a game changer in a big way. What Constitutes a Lead?

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

SEPTEMBER 3, 2011

There’s been so much written about social media that you might think my question – What’s the point? It isn’t whether or not social media has a point. The question, rather, is, What exactly is the point to social media? Social media actually has many points.

Social Media 112

Social Media Reputation SEO Questions 112

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Business Leaders Take Note.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

JUNE 4, 2014

A few days ago, WebProNews discussed What Brands Are Doing Wrong With Visual Social Media with Apu Gupta( the founder of visual analytics company Curalate ). Here’s the highlights, in Gupta’s own words: “I’ve always looked at this as less of a social network phenomenon and more of a consumer behavior one.”.

Social Media 98

Social Media Authentication Analytics Organization 98

Small Business Mavericks

JUNE 25, 2014

Have you seen the (gasp) Gallup results on The Myth Of Social Media ? If you were hoping it would show that social media involvement gets measurable results in marketing, you’ll be disappointed. Instead, respondents to the poll show results like this: 62% are not influenced by social media when they make purchases.

Social Media 87

Social Media Authentication Review Report 87

Small Business Mavericks

APRIL 8, 2013

Which is these three is most important: Authority, Branding, or Social Media? I’m going to answer that question for you today, but before I do let’s discuss what each of these does for you. Social Media. Social media is a tool. It’s a means to an end, not an end to itself.

Social Media 87

Social Media Brands Small Business Products 87

Small Business Mavericks

SEPTEMBER 21, 2012

Mobile phones and other handheld devices have made social media more accessible to more people more often. In other words, you don’t have to sit at your computer all day long to engage with your customers and potential customers through social media. That’s just one more reason to go mobile.

Mobile 107

Mobile Social Media Smart Phone Upcoming 107

Small Business Mavericks

AUGUST 27, 2011

When it comes to small business online marketing tactics, what is more effective – blogs, social media, or e-mail? It’s a loaded question. Blogs are also very effective – as SEO tools, as branding tools, and as social media marketing tools. What do you mean by “more effective?&#.

Social Media 117

Social Media Small Business SEO Tools 117

Small Business Mavericks

JUNE 5, 2015

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. However, they’re still willing to spend money on social media. increasing the time they spend on social media? How are they comparing the social media platforms?

ROI 70

ROI Social Media Survey Small Business 70

Small Business Mavericks

JANUARY 11, 2012

Social media, handled correctly, can take a small business and carry it towards success quite quickly. Ignoring questions – like feedback, if a follower has taken the time to ask a question, answer it. The question may seem trivial, yet to your followers it could be a very important question.

Social Media 98

Social Media Engineering Sites Questions 98

Small Business Mavericks

NOVEMBER 27, 2011

That means they are really just now discovering social media – Facebook, Twitter, Google+, LinkedIn. They may have even started answering questions on LinkedIn. Maybe they’ve been working the social media gig for themselves in three or five years. Social media isn’t about how many Likes you have.

Social Media 107

Social Media Consultant Hashtag LinkedIn 107

Small Business Mavericks

AUGUST 28, 2012

One could say that blogging is as much social media as SEO. Here are 5 ways to make your blogging more social: Add social media icons to your blog – Let your visitors know they can share your posts on their favorite social media websites. Blogging and social media go hand in hand.

Social Media 93

Social Media Social Networking SEO Engineering 93

Small Business Mavericks

OCTOBER 18, 2011

If you are like a lot of small business owners now, you spend a good deal of your time using social media. Do you spend all day responding to questions and queries? You can spend your 15 minutes at each time on one social media or rotate them so that you spend 5 minutes or so on each one at that time.

Social Media 101

Social Media How To Small Business Tips 101

Small Business Mavericks

JUNE 24, 2012

Is it possible to spend too much time on social media? This is a question that I hear every now and again. After all, I teach small business owners how to incorporate social media into their daily routines. But I have to tell you that I think you can spend too much time on social media.

Social Media 101

Social Media ROI Small Business Questions 101

Small Business Mavericks

MAY 12, 2012

” There is an answer, and you’ll find it through the various social media channels. Look for questions, issues that are affecting people, or news. I can tell you now, you won’t have, however, that won’t stop your “writers block.” Search those channels using some of your keywords.

Feed 119

Feed Feedly Social Media Small Business 119

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. The question is, will that Twitter account’s followers be interested in your news? Did you know Jackie Chan died?

Social Media 98

Social Media Case Study Press Release Small Business 98

Small Business Mavericks

DECEMBER 4, 2012

If you have a Facebook presence, you can take customer questions any time you are logged onto the Internet – even if you’re not on Facebook. It will be even more interesting to see how Facebook Messenger for Firefox improves in the next couple of years. The implications for this new Firefox feature are tremendous.

Social Media 98

Social Media Marketing Compete Social Networking 98

Small Business Mavericks

APRIL 26, 2011

Pose the question in such a way that they will answer with the answers to exact questions that someone might query in Google. For instance, if you are writing about automobile tires and you want your page to be full of information about automobile tires, what are some questions that people might ask to find out about them?

Small Business 161

Small Business Case Study Press Release Adwords 161

Small Business Mavericks

JANUARY 18, 2016

And the author is talking specifically about social media, but many book authors (and business owners) write blog posts then share the through social media as a part of their overall marketing strategy, so I’m going to lump blogging and social media here into one heap. Does Blogging/Social Media Work?

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

MAY 3, 2011

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. The answer to both questions is yes. A good rule of thumb for posting on the social media sites is to spend 15 minutes twice a day on each one.

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

MARCH 6, 2012

You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. You need to have a social media presence, and you need to be active.

Cost 173

Cost Strategy Forums Compete 173

Small Business Mavericks

SEPTEMBER 20, 2013

Find out what their questions and concerns are. When your customers ask a question , that’s the perfect time to note what they want to know more about. The next time you write an article or blog post, answer a question you’ve heard from one of your customers. You should be talking to them on a daily basis.

Content 112

Content Small Business B2B Review 112

Small Business Mavericks

AUGUST 5, 2013

I predict two things will happen: As the older generations die off, you’ll see TV viewing decline and Facebook usage ( social media usage in general) increase; More and more advertisers will shift their marketing dollars from TV to social media. The question is, what are you going to do about this shift?

Nielsen 122

Nielsen Facebook Trends Social Media 122

Small Business Mavericks

FEBRUARY 23, 2011

The only question to ask, really, is what kind of online marketing are you going to do? You can do link building, focus on SEO, engage with your target audience through social media, specialize in Facebook, pay for clicks, or use a combination of all of the above or add some other channels into the mix as well.

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

JANUARY 27, 2014

Social media plays a part in your marketing strategy too. By posting to social media on behalf of your brand, you can draw more potential readers to your blog. If you think of it in those terms, it’s not an either/or question. That could be sales of merchandise such as books or webinars as well as services.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

NOVEMBER 29, 2013

Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. So now for the million dollar question: What are marketers to make of this? Tablets have a slight edge on books and reference materials.

Mobile 101

Mobile Advertising Sports Small Business 101

Small Business Mavericks

APRIL 19, 2011

Don’t ask those questions to follow the trends. Rather, ask those questions so that you can move ahead of the trends. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? If you want to be successful at article marketing, study your niche.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Small Business Mavericks

FEBRUARY 10, 2014

Ask open-ended questions – Get your audience to engage with you by asking them questions that get them talking. If you get your followers engaged with conversation by asking the right kinds of questions, you’ll see more of your content appear in their news feeds. Social Media engagement facebook social engagement'

Engagement 98

Engagement Facebook Tips Feed 98

Small Business Mavericks

JUNE 23, 2011

WebProNews has a very thoughtful article about corporate brands trying to use social media and failing to engage. It’s a question worth asking and I think in many cases, they are. But I prefer to use the word “contrasocial&# to describe the way these companies operate in the social media environment.

Patterns 164

Patterns Social Media Types Engagement 164

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. Is that a benefit?

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

FEBRUARY 26, 2011

Here’s a question: If Google can create an extension like that for Google Chrome, then why can’t it allow all users of its search engine to block content from any domain right from the SERP? There’s no question about that. 3 result was from eHow, which is on Google’s list of “content farms.&# You tell me.

Google 150

Google Content Case Study Small Business 150

Small Business Mavericks

JUNE 4, 2012

After we answer these questions about your website and your business, we’ll then develop a strategy that works for your type of business. It should include your website design strategy, search engine optimization , social media, e-mail marketing, and brand placement.

Marketing 192

Marketing Small Business Engineering Strategy 192

Small Business Mavericks

OCTOBER 6, 2011

On questions pertaining to doing business with a brand after being added to a loyalty program, the two groups compare on key questions like this: Question: Do business with a brand after receiving a reward? Question: Tell friends about positive reward experiences? Question: Tell friends about positive reward experiences?

Loyalty 105

Loyalty Survey Questions Brands 105

Small Business Mavericks

DECEMBER 20, 2013

The one question that keeps popping up regarding the loss of Google’s keyword data is, “How can we track which keywords people are using to find our website?” ” It’s a good question and there’s no easy answer, but if you look at your referrer logs, you can see what pages site visitors enter your website by.

Metrics 101

Metrics Paid Search Small Business Organization 101

Small Business Mavericks

OCTOBER 28, 2013

Native advertising is social media content that looks like content but is really advertising. It looks and feels like the usual content you would find on social media, but when you click on the link and read or watch, then you discover that you are being advertised to. That’s the question I’ll leave with you.

Advertising 98

Advertising Trends Social Networking Cost 98