Direct Marketing Observations

MAY 5, 2016

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

AUGUST 17, 2011

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. You can’t skirt this question. “How can we protect ourselves?

Social Media 159

Social Media Buy Handbook Policies 159

Direct Marketing Observations

APRIL 22, 2011

I was walking the dog the other night and watched as he “marked&# his territory and naturally I thought about the natural Tug-o-War that occurs with social. The desire for different departments wanting to own the “rights&# to social media. Lastly, Steve Radick thinks we all own social media.

Social Media 188

Social Media B2B Social Media Management Organization 188

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. Two questions come to mind however.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

FEBRUARY 21, 2012

4 years ago, we were still fixated by the numbers, and the bulk of measurement questions still consisted of “how many”, but “who and why” are starting to become more of a focus in social. Consider this blurb from 10 Ways Social Media Will Change In 2010.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. How to Fail at B2B Social Media.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Kyle Lacy is the head of Brandswag and a highly sought after social media practioner for businesses. Jake McKee 90-9-1.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

APRIL 21, 2010

This past Monday, I sat on a panel in Naples Florida where we talked about social media and children. the big follow up question to this was, “Where are we supposed to go for that information and education?&#. Accountability-Social media has now made everyone accountable for what they do and what they say now.

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

JANUARY 29, 2010

Where you ask all or parts of the bulleted questions and conversations below? So you want to know about social media ? What do YOU know about social media? Do they have any idea how difficult social media marketing is? Do they have any idea how difficult social media marketing is?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

MARCH 18, 2015

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. Let me ask you a simple question. Let me put that notion to bed quickly. But I digress.

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

MAY 17, 2011

Which begs a few questions: How is it you hired someone you might not trust? How can we ease the tension of the employer when it comes to the social employee? Need more examples of social media policies and guidelines? Where is the disconnect? or better yet, why is there a disconnect?

Social Media 192

Social Media Guidelines Policies Meeting 192

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? Do some of the following questions and comments sound familiar? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? and you know what?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MARCH 23, 2011

That’s not social media. That’s anti-social media. And yet we sit here and question criticize large media outlets for a) Not being transparent b) Not allowing comments and b) Censoring their comments because of 1st amendment rights. Your bonus question. You could be found. What do you do?

Comments 138

Comments Social Media Embedding Travel 138

Direct Marketing Observations

JULY 2, 2010

The conversational divide… I have a couple of quick questions: Does social media allow customers to get their issues resolved quicker than if they were to use traditional means? Does whining via social media move you to the head of the line? Social media is my ally. Or at least to be heard?

Social Media 159

Social Media Nielsen Company Issues 159

Direct Marketing Observations

AUGUST 9, 2010

Last week I was working with a client and we were at a critical juncture of a web development project in which we were discussing the jumping off points for their initial foray in social media. We were doing this by merely adding social elements to the website in the form of a few actions. I failed as a consultant.

Collaboration 170

Collaboration Social Media Disqus Consultant 170

Direct Marketing Observations

FEBRUARY 11, 2010

Good question right? If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JUNE 18, 2010

The rub is, they want to enjoy all that socialness has to offer externally but are not as committed as they need to be internally. Which begs the question. What level of buy-in and to what extent of buy-in internally do you need with social media in order to be successful externally? Is it a chicken vs. egg thing?

Buy 159

Buy Social Media Survey Social Networking 159

Direct Marketing Observations

FEBRUARY 16, 2010

Which begs the question: How many networks is too many networks? I’ve been maintaining for awhile now that as more social networks appear that have cool bells and whistles, that we feel we must join because of that cool “it&# factor, the more our conversations will become diluted. How do we scale? How are you doing it?

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

NOVEMBER 17, 2011

I do it for my site and I instruct clients on what to write, how to write, where to write, and when to write and frankly I’m sometimes overcome with social media writers fatigue. Everyone writes about the same thing in social media-sort of. Social media #fails are always easy to read and write about too.

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

MAY 26, 2010

I came across Tlists when I showed up on one of it’s lists of “The most listed Tweeters on 921 lists about Social Media&#. Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

DECEMBER 8, 2011

The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. Possible organization by Purpose/Goals, Criteria, Timelines, Vendor Questions / Responses, initial cost estimates.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

MARCH 18, 2010

I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not, was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs. via hashtagsocialmedia.com.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. The big question then is how to win.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

APRIL 26, 2010

This week’s topic and supporting questions are as follows: Topic: Managing the Marketing Mix: Which Channel is More Effective? Tags: hashtagsocialmedia social media marc meyer jason breed. Q1 : How do you know your traditional marketing efforts are effective? via hashtagsocialmedia.com.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

OCTOBER 14, 2014

Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) One has to ask the question why? Facebook Facebook stickers social media'

Facebook 170

Facebook Features Social Media Questions 170

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). If you were to set a KPI for success in social, would it be FB likes? My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

AUGUST 10, 2011

Beyond the role that social media has been playing in the UK riots, there’s a larger question that needs to be asked…Has the disruptive nature of social media now become the fuel for anarchy? In fact because of the riots, it has been Twitter’s biggest ever spike in UK traffic online.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

JULY 20, 2010

For those of you that have been dialed into social media for awhile, this is significant for a number of reasons and you’ll know why. Can some of you even count the number of times you might have used ComcastCares as one of your social media “examples&# 2 years ago. What does the company do? Well guess what?

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

FEBRUARY 24, 2010

in this case, social media. My work bubble is pretty much the social media space. Even more importantly, and a larger question is, What impact do you have on people that are not in your bubble? Tags: social media marc meyer influencers. It has to do with bubbles. Our lives consist of numerous bubbles.

Influencer 199

Influencer Social Media Questions 199