Adam Sherk

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

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How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. Social Media 10.2%. Other Web Sites 22.3%.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media.

Sites 176
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Over time I’d expect to see social media monitoring tools grab more budget at the expense of both, as more and more focus is placed on direct communication with target audiences.

Vocus 166
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NBA Playoff Teams Ranked by Facebook Page Engagement

Adam Sherk

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. Great take on NBA/social media. So in the context of a wider social media strategy, it would be even more fascinating.

Team 165
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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

5 Ways that Social Media Impacts SEO. Media Relations Gone Wrong: How Not to Pitch a Journalist (Video). 5 Good Ideas for News Media Facebook Pages. 8 Social Media Questions Publishers Should Be Asking Themselves. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers.

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. Related posts: The Most Popular Summer Blockbuster Movies in Social Media. What are the best third-party tools for advanced Facebook analytics? So that’s a good group to get you started. What else are you using?

Analytics 253