Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. Maybe less than 10%.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Promote Social Media to the Integrated Communications Bullpen. How to Solve Your Social ROI Puzzle.

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SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 12, 2011

Don’s piece and the WSJ piece kicked off a discussion about whether coverage of the weaknesses of AVE in such a high profile publication such as the WSJ might allow some organizations cover for leaving this questionable metric in the dustbin. The conclusion was: not likely. We also discussed summer reading lists. Should be fun.

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Klout Journal Flickr ROI 173

Waxing UnLyrical

OCTOBER 18, 2011

.” Like everywhere else, the immediate and measurable response of digital, and its presumed clearly visible ROI, is getting people slightly too excited. And any serious thought as to how social media might actually change the way brands communicate with audiences in a mutually beneficial way is left by the wayside.

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Hotels Guidelines Project Groups 151

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

APRIL 8, 2013

The “value of a Facebook fan” question started off quite the discussion. … which was just after Brandon H had brought up “Die Hard”: @ standingdog When someone brings up lack of ROI scale for #social I channel John McClain in Die Hard: “Welcome to the party pal!” measurePR. —

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B2B Consultant Flickr ROI 207

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

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Metrics How To Discount Analytics 100

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Frequently I learn something too, so there’s certainly the ROI of over-sharing right there. and “Tell me how to do it!”

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Eventful Conference Consultant Hosting 100

Waxing UnLyrical

JULY 22, 2016

, such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. So, for example, if your strategy includes media relations, general social media, influencer outreach, and paid media, you’ll create a set of tracking links for EACH of these types of media.

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Metrics URL Campaign Influencer 100

Waxing UnLyrical

JANUARY 29, 2013

” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago). on using data and social media for social justice outcomes (“Glenn,” in particular, cracks me up).

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Case Study Consultant Upcoming Travel 177

Waxing UnLyrical

DECEMBER 23, 2010

It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. Am I going to I tell you what the “ROI&# of #measurePR is? Have a question for him? Am I going to tell you what the impact of #measurePR is?

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Postrank Class Tourism WordPress 151

Waxing UnLyrical

DECEMBER 6, 2010

You know the standard refrain: Social media is about talking with – not talking to – your audience. Ask yourself these questions: Are you commenting on other people’s blogs? Because it’s not enough to be in the social media space if you’re only there to project your message. ROI rears its head.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And Bryce has already talked about how social media changed his life. Social karma works in strange ways. The question is: how flexible is too flexible? and clean it out.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 18, 2012

Collecting data is easy but collecting the right data to answer your questions requires careful planning and appropriate tools.” It has pearls of wisdom like this one: “The most important thing to remember about measurement tools is that they will do only what you tell them to do.

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Case Study Consultant Buy Study 208

Waxing UnLyrical

OCTOBER 7, 2019

There are phenomenal ROIs of content marketing. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. This means that you’ll have to adopt a question and answer style that uses longtail keywords. The goal is to keep visitors and customers coming back to the brand.

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Content Marketing Reputation Case Study 234

Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? For example, 2015 is truly the year of “ROI.” Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. Content is the coin of our information economy.

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Mobile Metrics ROI Press Release 100

Waxing UnLyrical

APRIL 26, 2018

So what’s the ROI? The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. They provide help and support and activism around the mission or cause in question. Nonprofit Storytelling: The Opportunity.

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Case Study Communities Study Statistics 168