How to Measure the ROI of Your Social Media Efforts – Part II
The Social Media Incubator
AUGUST 25, 2011
In our last post we shared how to accurately measure Business-to-Consumer (B2C) return on investment (ROI). Can a business that sells to other businesses measure ROI with social media? The trick with B2B is to know what your overall marketing goals are, and to tie your social media objectives to your overall goals.
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