Jeff Esposito

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What does social media success look like?

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Making money. Generating sales. Increasing brand awareness.

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Why I read 31 books in 2011

Jeff Esposito

You might ask yourself why anyone would devote their time to finishing a book and start a new one every two weeks and it is a perfectly good question. Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review.

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This Tweet made my week

Jeff Esposito

People I interact with often ask me what the benefits of social media are. They range from ROI and measurement to “why bother” and “is it worth it?”. Many of these people are not familiar with the space and question metrics that they cannot understand.

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We Are…Dumb on Twitter, Facebook Ads & Jack

Jeff Esposito

Is Facebook the anti-ROI for brands? this is a pretty good read from Nichole Kelly over on Social Media Explorer. If you manage a brand’s page you have probably asked yourself the same question and should give it a read. Hopefully you all have some good plans and I look forward to reconnecting next week.

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SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. The winds of change swirling across the social landscape are going to make for an interesting year for social media practitioners.

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Five for Friday 11.04.10

Jeff Esposito

I love me some data, but the question is what are you going to do with it? How Cisco defines business-to-business social-media success … and achieves it – I can’t even fathom manning 100 Twitter accounts let alone adding on 26 fan pages and 300 YouTube channels, but then again, I am not Cisco.

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Want to work in social media? Read these 5 books

Jeff Esposito

There is no question that jobs in social media are on the upswing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. So if you are in one of those areas and think a social media job is for you – you may be in luck. Image - Matt Hamm.